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Online Sales & Self Service Operations

The Self-Service Operations function is part of a team focused on building an easy self-service experience for our customers. The Operations team is accountable for owning and delivering all operational support required to enable a customer-facing self-service first team. This team is also the face of self-service for all internal sales and customer-facing teams.


Analyst, Online Sales & Self Service Operations

This role reports to the Director, Self Service Growth.

Job Grade

The Analyst, Online Sales & Self Service Operations is a grade 6.


  • Develop and rollout frameworks, processes and metrics to support, stand-up and grow a newly created team
  • Partner with enterprise systems, marketing operations, sales operations and other cross-functional groups to deliver the right tools, experiences and processes to optimize for self-service
  • Build, monitor and maintain dashboards and reports, all the way from running the day-to-day of the business to ensuring executive visibility
  • Proactively and reactively identify, analyze, troubleshoot, escalate, triage and resolve business-stopping customer-facing issues through partnership with engineering and product teams
  • Actively engage with sales and customer-facing teams to identify customer self-service opportunities and gaps. Influence the self-service product backlog based on data, customer feedback and internal feedback


  • 1-3 years experience in SaaS operations or related field
  • Strong analytical and problem-solving skills
  • Resourcefulness to get things done cross-functionally, prioritize multiple projects, and project-manage
  • Self-starter, detail-oriented and comfortable working in a fast-paced/dynamic environment
  • Experience and knowledge of B2B enterprise SaaS tools (e.g. Salesforce, Zendesk, Drift)
  • Lives and breathes process improvement and optimization
  • Willingness to learn and use GitLab
  • You share our values and work by those values

Senior Analyst, Online Sales & Self Service Operations

Job Grade

The Senior Analyst, Online Sales & Self Service Operations is a grade 7.


  • Extends that of the Analyst requirements
  • Improve the self-service team’s effectiveness and efficiency and provide increased insights through data, automation, and analytics
  • Develop content and train our customer-facing teams on self-service systems and business processes


  • Extends that of the Analyst requirements
  • 2-4 years experience in SaaS operations or related field
  • Demonstrated progressive Operations experience supporting Sales / Customer Success / Account Management teams, preferably within an Enterprise SaaS organization
  • Ability to convey complex information to non-domain individuals

Performance Indicators

  • Future experience (e.g. live-chat) OKRs (e.g., customer satisfaction score, first response time, first contact resolution, etc.) These measures need to be finalized based on creation of chat.
  • Increased adoption of self-service solutions (buying & account management) driving increased customer satisfaction, efficiency and Rep productivity.
  • Issue resolution and customer-facing SLAs (e.g., time to resolution).

Career Ladder

The next step in the Online Sales & Self Service Operations Job Family had not yet been defined.

Hiring Process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process.

  • Qualified candidates will be invited to schedule a 30 minute screening call with one of our Global Recruiters
  • Next, candidates will be invited to schedule a first interview with the Hiring Manager
  • Next, candidates will be invited to schedule 30-minute interviews with 2 immediate team members and 3 cross-functional partners
  • Finally, candidates will be invited to schedule interviews with the hiring manager once more
  • Additional details about our process can be found on our hiring page.


Compensation information for this role can be found on our Sales Commissions handbook page. On this page, we have an overview of the standard OTE base and variable split for each Sales job family. Also listed on the page, is our quota ramp information by segment as well as our seasonality assumptions. New salespeople who join after the fiscal year may be eligible for a super commission rate which pays out at a higher rate until the ramped quota is met - watch the video on the page to learn more!
Sales compensation plans are governed by the Sales Compensation Plan terms and conditions. Some differences may apply. For any specific compensation questions, please contact your manager (current manager or hiring manager).

About GitLab

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  1. Mission: Everyone can contribute
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  8. Total Rewards: Competitive market rates for compensation, Equity compensation, global benefits (inclusive of office equipment)
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  10. Remote Done Right: One of the world's largest all-remote companies, prolific inventor of remote best practices

See our culture page for more!

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