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Program Manager, Field Enablement

Reporting to the Director of Field Enablement, the Program Manager role is responsible for building and managing world-class virtual global sales training and enablement programs.


  • Develop and lead the successful execution of sales enablement programs to ensure internal and external customers and partners are equipped with content, resources, tools and training to effectively differentiate and sell the GitLab solution.
  • Collaborate with marketing and other SMEs to identify and develop core sales training and enablement curriculum, customized regionally as needed, for various internal and external audiences.
  • Ensure alignment of sales enablement activities with key internal and external events, such as new product releases, campaigns, and essential industry trade shows.
  • Manage and drive online, self-paced on-boarding and result-driven continuous learning.
  • Leverage CRM infrastructure and other tools for delivering formal and informal/social learning.
  • Develop sales competency assessment programs, as well as partner certification programs.
  • Measure and report on the effectiveness of sales enablement investments and the programs conducted.
  • Determine opportunities for improving the sales learning experience and identify innovative techniques for delivery.


  • Software sales or sales enablement experience, preferably with expertise in DevOps and/or Open Source.
  • Working knowledge of sales training technology and methodologies; demonstrable experience with sales enablement concepts, practices, and procedures.
  • Relevant experience preparing, developing, and executing sales effectiveness strategies, tactics and action plans.
  • Ability to quickly understand technical concepts and explain them to audiences of varying technical expertise (sales team, customers, channel partners, and internal support partners).
  • Experience growing within a small start-up. Strong ability to interact and influence effectively with sales professionals and sales management.
  • Exceptional written/verbal communication and presentation skills.
  • Team player with strong intrapersonal skills, skilled at project and change management and cross-functional collaboration.
  • Ability to thrive in a fast-paced, unpredictable environment.
  • Share and work in accordance with GitLab's values.
  • Ability to use GitLab

Performance Indicators

As with all roles in the Sales Department the Program Manager, Sales and Customer Enablement participates in the Sales KPIs.


Program Manager, Field Enablement (Intermediate)

Job GradeĀ 

The Program Manager, Field Enablement is a grade 6.


  • Successfully accomplishes responsibilities with minimal direction or oversight


  • 1-3 years experience in a software sales or sales enablement role
  • Ability to continuously meet deadlines and execute on projects with positive impact from stakeholders

Senior Program Manager, Field Enablement

Job GradeĀ 

The Senior Program Manager, Field Enablement is a grade 7.


  • Works quickly and iteratively on projects with very limited direction from others
  • Proven experience building and managing successful sales enablement programs for B2B enterprise sales professionals
  • Viewed as a subject matter expert and trusted advisor by the sales organization and key stakeholders
  • Innovates and continually improves the delivery of world-class sales enablement programs
  • Regularly shares best practices and provides constructive coaching and feedback to other members of the team


  • 5+ years experience in a software sales or sales enablement role, preferably with expertise in DevOps and/or Open Source
  • Self-manages workload to meet deadlines and prioritize accordingly


Sales Enablement

  • Focus on development and execution of impactful training and enablement solutions for GitLab sales professionals (Enterprise and Public Sector Strategic Account Leaders, Mid-Market Account Executives, SMB Customer Advocates, and Inside Sales Reps) across the sales professional lifecycle

Technical Sales Enablement

  • Focus on development and execution of impactful training and enablement solutions for GitLab technical sales and customer success professionals (Solution Architects and Technical Account Managers) across the technical sales professional lifecycle

Partner Sales Enablement

  • Focus on development of impactful training and enablement solutions for GitLab partner pre-sales, sales, and post-sales professionals

Career Ladder

The next steps for the Program Manager, Field Enablement Job Family would be to move to the Field Enablement Leadership Job Family.



Compensation at GitLab consists of:

  1. Base salary
  2. Options
  3. Bonus in some functions
  4. Discretionary bonus
  5. Retirement contributions in eligible regions
  6. Pay for equipment
  7. Remote work
  8. Unlimited time off
  9. Benefits

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 reasons to work for GitLab:

  1. Work with helpful, kind, motivated, and talented people.
  2. Work remote so you have no commute and are free to travel and move.
  3. Have flexible work hours so you are there for other people and free to plan the day how you like.
  4. Everyone works remote, but you don't feel remote. We don't have a head office, so you're not in a satellite office.
  5. Work on open source software so you can interact with a large community and can show your work.
  6. Work on a product you use every day: we drink our own wine.
  7. Work on a product used by lots of people that care about what you do.
  8. As a company we contribute more than we take, most of our work is released as the open source GitLab CE.
  9. Focused on results, not on long hours, so that you can have a life and don't burn out.
  10. Open internal processes: know what you're getting in to and be assured we're thoughtful and effective.

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.

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