Own the marketing funnel for our GitLab on-premises offerings (GitLab CE and GitLab EE). From top of the funnel to our already existing customers, your role is to increase conversion and volume.
Engage with the Director of Demand Generation to build the marketing team in accordance with the values of GitLab.
Implement creative and effective ideas for bringing new leads into the funnel through online campaigns, channel marketing, technical webcasts, non-spammy email campaigns, etc.
Create a better experience online so that it is easy for our enterprise customers to upgrade from GitLab CE to EE easily.
Work with our super smart sales team to create the proper follow-up materials for our customers interested in GitLab Enterprise Edition.
Collaborate with sales to develop channel marketing and partner marketing strategy for increasing demand through partnerships.
Familiar with or ready to learn Marketo, Hubspot, and/or Pardot to help the team manage leads, email campaigns, and analytics. Not afraid to dig around in data to help create reports for the team meetings. Comfortable being a self-taught marketing automation master.
Work with sales operations to make sure the leads flowing from our marketing automation software to Salesforce are correct and timely.
Work with sales to make sure the proper reports are generated in order to track leads.