Experience with Marketo to help the team manage newsletters, leads, and analytics. Not afraid to dig around in data to help create reports for the team meetings. Comfortable being a self-taught marketing automation master.
Manage our online ads strategy, including Google Adwords, retargeting, paid social, etc. Discretion in marketing strategies in accordance with GitLab's culture and values.
Ensure website conforms to proper SEO standards.
Collaborate with our demand generation manager to implement email nurture campaigns at all stages of the funnel.
Interface with demand generation to make sure the leads flowing from our marketing automation software to Salesforce are correct and timely.
Engage with sales and our demand generation lead to make sure the proper reports are generated in order to track leads.