On-Demand

This session focuses on GitLab differentiators which can influence a technical buyer’s decision criteria through required capabilities. We will review the differentiators, explain their value, and go over a few trap-setting questions that you can use to drive prospects to the differentiators.

Watch this webcast to learn a practical approach that can help you win more customers when selling GitLab products and services.

In this webcast, we will cover:

  • The difference between unique, comparative, and holistic differentiators
  • 10 GitLab differentiators, their value to the customers, and their defensibility
  • Examples of trap setting questions to drive prospects to the differentiator

About GitLab

GitLab is the first single application for all stages of the DevOps lifecycle. Only GitLab enables Concurrent DevOps, unlocking organizations from the constraints of the toolchain. GitLab provides unmatched visibility, higher levels of efficiency, and comprehensive governance. This make the software lifecycle 3 times faster, radically improving the speed of business.


GitLab delivers complete real-time visibility of all projects and relevant activities across the expanded DevOps lifecycle. For the first time, teams can see everything that matters. Changes, status, cycle times, security and operational health are instantly available from a trusted single source of data. Information is shown where it matters most, e.g. production impact is show together with the code changes that caused it. And developers see all relevant security and ops information for any change.

Register for the webcast