This is a detailed view of our acquisition integration process. For more information about our acquisitions approach visit our acquisitions process.
The DRI for the integration stage is the Dir. Corporate Development. This will consist of several aspects and best practices:
The GitLab Field and Marketing organizations have aligned on a go-to-market approach based on a standard and consistent customer value-based messaging framework. As such, the Acquisition Integration team should partner with Product Marketing and document the following:
After the value-based messaging has been completed, partner with the Field Enablement team to define role-based learning objectives. To get started, the team should answer the below questions for Sales Development Reps and each field role (e.g. Account Executive / Strategic Account Leader, Channel Sales Manager, Solution Architect, Technical Account Manager, Professional Services Engineer) as it relates to the acquisition:
Once the above is completed, the team proceeds to enablement development and execution. Below is our standard enablement assets for acquisitions. The acquisition team should evaluate the list below and any changes or additions to it specific to the acquisition at hand.