[NAME] Campaign
Everything you need to know about the [NAME] campaign.
Campaign Overview
{: #overview .alert .alert-gitlab-orange}
Business Objectives
{: #business-objectives}
Campaign Visual
{: #campaign-visual}
MURAL goes here
Campaign Pages & Activities
{: #campaign-activities}
See the FY22 Marketing Calendar for upcoming virtual events »
Always On Lead Generation:
- 📚 Content |
- 📹 On-Demand Webinar |
Research & Prep
{: .alert #research-prep .alert-gitlab-orange}
Persona & Positioning
{: #persona-positioning .gitlab-purple}
- Level:
- Function:
Keyword Research
{: #keyword-research .gitlab-purple}
Polished Messaging
{: #polished-messaging .gitlab-purple}
Buyer Journeys, Content & Emails
{: .alert #content-emails .alert-gitlab-orange}
Prescriptive Buyer Journeys
{: #buyer-journey .gitlab-purple}
Individual Contributor
{: #buyer-journey-ic}
- Awareness Content:
- Consideration Content:
- Decision/Purchase Content:
Manager
{: #buyer-journey-manager}
- Awareness Content:
- Consideration Content:
- Decision/Purchase Content:
Marketo Nurture Emails
{: #nurture-emails .gitlab-purple}
Outreach Emails
{: #outreach-emails .gitlab-purple}
Behind the Scenes
{: .alert #research-prep .alert-gitlab-orange}
Campaign Execution Documentation & Resources
{: #campaign-execution .gitlab-purple}
Last modified November 16, 2023: Move marketing campaign files into place (
d9fba54f
)