The Corporate Marketing team includes Global Programs, Customer Marketing, Corporate Events and Design. Corporate Marketing is responsible for the stewardship of the GitLab brand the company messaging/positioning. The team is the owner of the Marketing website and oversees the website strategy. Corporate Marketing creates integrated marketing campaigns, executing global corporate campaigns and supporting the field marketing teams in localizing and verticalizing campaigns for in region execution. The team also oversees Public Relations (PR), the customer reference program and customer marketing.
@mention team members who will be involved.
Website Redesign(if applicable) label(s) to your issue.
Designlabel in issue tracker
Design label helps us find and track issues relevant to the Design team. If you create an issue where Design is the primary focus, please use this label.
Per the Design team's discretion, the prioritization of design projects will be based on the direct impact on Marketing.
Any design requests that do not fall in line with the goals and objectives of Marketing will be given a lower priority and factored in as time allows.
The Design team has a rather wide reach and plays a big part in almost all marketing efforts. Design touchpoints range from the GitLab website to print collateral, swag, and business cards. This includes, but certainly not limited to:
To download the GitLab logo (in various formats and file types) check out our Press page.
GitLab is a registered trademark of GitLab, Inc. You are welcome to use the GitLab trademark and logo, subject to the terms of the Creative Commons Attribution Non-Commercial ShareAlike 4.0 International License. The most current version of the GitLab logo can be found on our Press page.
Under the Creative Commons license, you may use the GitLab trademark and logo so long as you give attribution to GitLab and provide a link to the license. If you make any changes to the logo, you must state so, along with the attribution, and distribute under the same license.
Your use of the GitLab trademark and logo may not be for commercial purposes and may not, in any way, suggest that you or your use of the GitLab trademark or logo is endorsed by GitLab, or that you are affiliated with GitLab in any way.
The GitLab name may not be used in any root URL, including subdomains such as
gitlab.citool.io as this could cause confusion of affiliation or endorsement.
The tanuki is a very smart animal that works together in a group to achieve a common goal. We feel this symbolism embodies GitLab's vision that everyone can contribute, our values, and our open source stewardship.
While the brand is ever-evolving, the GitLab brand currently consists of six primary colors that are used in a wide array of marketing materials.
The goal of this guide is to provide written standards, principles and in-depth information to design beautiful and effective GitLab features. This is a living document and will be updated and expanded as we iterate.
We've broken out the GitLab interface into a set of atomic pieces to form this design pattern library. This library allows us to see all of our patterns in one place and to build consistently across our entire product.
Occasionally the old GitLab logo is still in use on partner websites, diagrams or images, and within our own documentation. If you come across our old logo in use, please bring it to our attention by creating an issue in the Marketing issue tracker. Please include a link and screenshot (if possible) in the description of the issue and we will follow-up to get it updated. Thanks for contributing to our brand integrity!