The Corporate Marketing team includes Corporate Events, Corporate Communications (PR, Executive Communications, Internal Communications and Social Media), All-Remote Marketing, and the Community Team. Corporate Marketing is ultimately responsible for creating awareness and driving top of funnel interest in GitLab. We do this by driving conversations in the communications channels that accelerate our objectives, and by developing an integrated communication strategy that is executed globally.
There is an initiative underway to simplify Project Management across all of Marketing.
In the meantime, we have implemented a few practices to help us get organized:
Fri: Apr 17, 2020)
backlogmilestone if they're no longer planned
Each quarter, we create cascading OKRs from:
GitLab empowers everyone through knowledge access, job access, and the DevOps platform. This is captured in our GitLab brand.
GitLab's brand has a personality that is reflected in everything we do. It doesn't matter if we are hosting a fancy dinner with fortune 500 CIOs, at a hackathon, or telling our story on about.gitlab.com…across all our communication methods, and all our audiences, GitLab has a personality that shows up in how we communicate.
Our personality is built around four main characteristics.
These four characteristics work together to form a personality that is authentic to GitLab team-members, community, and relatable to our audience. If we were
quirky without being
human we could come across as eccentric. If we were
competent without being
humble we could come across as arrogant.
GitLab has a higher purpose to make it so that everyone can contribute. We want to inspire a sense of adventure in those around us so that they join us in contributing to making that mission a reality.
See Brand Guidelines.
Read more about our Brand Guidelines in the Brand Activation.
GitLab is an open source project with a large community of contributors.
GitLab Inc. is a company based on the GitLab open source project. GitLab Inc. is an active participant in our community (see our stewardship of GitLab CE for more information), as well as offering GitLab, a product (see below).
GitLab is a complete DevOps platform, delivered as a single application. See the product elevator pitch for additional messaging.
For resources for GitLab team members who are planning on attending events or speaking at conferences, see Speaker Resources. To join the GitLab Speakers Bureau, see the Developer Evangelist page on the Speakers Bureau.
To learn more about the Corporate Events team, its purview, and how we work, please see the Corporate Event Marketing at GitLab handbook page.
See our handbook page for more details.
For merch team, see more details on handling and fulfillment specific on the merchandise handling page All swag requests, creation and vendor selection is handled by the Corporate Events Marketing team.
Please consult the All-Remote Marketing Handbook.
Please consult the Corporate Communications Handbook.
Please consult the Social Marketing Handbook.
Return to the main GitLab Marketing Handbook.