Engineering Marketo

Learn more about how Digital Experience engineers work with Marketo.

Engineering Marketo

For more detailing instructions, visit Marketing Operation’s handbook page related to snippets and forms

Snippets

Snippets are reusable chunks of content used in Marketo emails, landing pages, and templates. They can include a variety of content types.

Key Features

  • Snippets can be used across multiple programs.
  • Updates to snippets are automatically reflected everywhere the snippet is used.

Best Practices

  • Double-check changes before saving, as updates are automatically propagated.
  • Document all changes for reference and version control.

Templates

Templates provide the base layout and formatting for Marketo emails and landing pages.

Key Features

  • Templates define where elements, including snippets, can be inserted.
  • Updates to templates do not automatically reflect in previously created pages.

Best Practices

  • Manually republish pages to reflect updates in templates.
  • Be cautious when making changes that may impact the layout or appearance of your pages.
  • Document all changes for reference and version control

Older Tutorials that are good, but somewhat stale

Last modified November 21, 2023: Post marketing migration link migration (95292dbd)