In the annual employee engagement and satisfaction survey, Marketing’s lowest score was for career development within GitLab. Due to the team structure, hiring is made for specific roles and the team is kept as lean and efficient as possible. This makes mobility more difficult.
Create a program for learning and development based on core competencies in the main areas all marketers should have. Working with the L&D team and resources available (ie. LinkedIn Learning) Marketing will curate a program with the goal of developing team members based on these competencies and make them eligible to move into internal roles.
Todd provides an overview of the purpose and goals of the Marketing Career Development Program as well as insights into the marketing organizaton and what each team does, in this welcome video.
Know how to read and interpret the marketing analytics GitLab’s marketing team uses to inform business decisions and strategy