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5. Iterable

On this page

• • Overview
  • Implementation
  • Use
  • Data Flows

Overview

Iterable is a cross-channel marketing platform that powers unified customer experiences and empowers you to create, optimize and measure every interaction across the entire customer journey.

Implementation

Currently being implemented in this epic

Use

Iterable will be used for the following:

• Trial Email Nurture (Launched 2023-05-10)
• Free User onboarding and nurture Current flow can be found here
• Triggered email sends off of user behavior

Data Flows

TBC - Maintained in Snowflake by the Data Team