Please note: Product KPIs are mapped 1 to 1 with our Growth teams in order to focus those teams on experiments to improve our KPIs. Additional performance indicators will be tracked and may add value, but should ultimately drive one or more KPI.
Stage Monthly Active User (SMAU) divided by MAU. Average Stages per User is meant to capture the number of DevOps stages the average user is using on a monthly basis. We hope to add this metric to the stage maturity page, alongside number of contributions.
Percentage of category maturity plan achieved per quarter
Abbreviated as the PNPS acronym, please don't refer to it as NPS to prevent confusion. Measured as the percentage of paid customer "promoters" minus the percentage of paid customer "detractors" from a Net Promoter Score survey. Note that while other teams at GitLab use a satisfaction score, we have chosen to use Net Promoter Score in this case so it is easier to benchmark versus other like companies. Also note that the score will likely reflect customer satisfaction beyond the product itself, as customers will grade us on the total customer experience, including support, documentation, billing, etc.
An active user is any GitLab user who has performed at least 1 Event within the previous 28 days.
The MAU for a given month is the number of Active Users (with the trailing 28-day window) on the last day of the month. For example, the MAU for January would include users who performed events during the window between January 3 and January 31. The MAU window for February 2019 would be from February 1 - 28.
Amount of new users who signed up for a GitLab account (GitLab.com or Self-Managed) in a given month.
Amount of paid groups that added users to the namespace in a given month.
Total number of CI Runner Minutes consumed in a given month.
Percent of users or groups that are still active between the current month and the prior month.
The opposite of User Return Rate. The percentage of users or groups that are no longer active in the current month, but were active in the prior month.
Number of new Projects created in a calendar month.
Number of Merge Requests created in a calendar month.
Number of Issues created in a calendar month.
This metric reports on the percentage of Direction items that have met or exceeded their respective success performance indicators. For each feature labeled ~Direction, there should be a defined success metric, and telemetry configured to report on that success metric to determine if it was provably successful.
Amount of users who moved from a free tier to a paid tier in a given month.
A GitLab.com user, who is not a MAU in month T, but was a MAU in month T-1.
A GitLab.com user, who is a MAU both in months T and T-1.
A newly registered GitLab.com user - no requirements on activity.
A GitLab.com user, who is not a new user and who was not a MAU in month T-1, but is a MAU in month T.
A GitLab.com Licensed User
A GitLab.com group, which is not a MAG in month T, but was a MAG in month T-1.
A GitLab.com group, which is a MAG both in months T and T-1.
A newly created top-level GitLab.com group - no requirements on activity.
A GitLab.com group, which is part of a paid plan, i.e. Bronze, Silver or Gold. Free licenses for Ultimate and Gold are currently included.
A GitLab.com user, who is a member of a Paid Group.
The percent of users or groups that pay for additional CI pipeline minutes.
The count of active Core Self Hosts.
A lost instance of self-managed GitLab didn't send a usage ping in the given month but it was active in the previous month