Field Flash is a monthly newsletter that recaps all important Sales/CS-related information from the month and highlights important upcoming information. The main goal of this communication is to help the field sell better, faster, and smarter.
Ongoing feedback and participation from the field is imperative to the success of this program. If you have feedback on the current process or would like to request a certain type of content or update for future newsletters:
The newsletter is sent to members of the field (sales + customer success) and stakeholders (i.e. SDRs). Please note that this email is considered confidential and is, therefore, intended for internal audiences only. Please do not forward externally.
After interviewing GitLab team members from across the org and surveying the field, we identified the following as key requirements of the Field Flash newsletter:
The newsletter will…
Uphold our values of transparency
Prioritize repetition, brevity, user-friendliness and added value
Be fun to look at and read
Help the field operationalize key messages
Be an opportunity for the field to "learn themselves"
Highlight all aspects that make a big win possible
Keep the onus on individuals to stay informed
Be general enough to allow us to remain segment-agnostic
Be built out in the open
Uphold our value of "everyone can contribute" – we will measure success and gather feedback often
Bolster our sense of entity and team
Based on the requirements above, this is the first iteration of the newsletter format:
The newsletter is sent out on the first Tuesday of each month at 9 am PT. Based on feedback from the field, we will iterate on timing.
We build the newsletter in an issue in the Enablement project. The process for the issue includes:
To be added to the newsletter distribution list, use this signup form. Note: You can only sign up for this newsletter with a GitLab email domain.
Team members who are featured in Deal of the Month or Team Member Spotlight sections of the newsletter meet most of the criteria below. A committee comprised of Field Operations team members votes on the nominations to determine the winner each month.
To nominate a peer to be highlighted in one of these sections, please use the Google forms below. Nominations close 7 business days prior to the target publish date (first Tuesday of each month). Any nominations received after this date will be considered for the following month's edition. Note that if your nomination is not chosen in a given month, you can (and are encouraged to) nominate them again.
Deal of the Month Criteria
Team Member Spotlight Criteria
Note: The team member who is chosen for the Team Member Spotlight each month will also receive a nomination for a discretionary bonus, as the purpose of both distinctions is to highlight a team member who is living the GitLab values.
Quantitative Success Metrics
Qualitative Success Metrics
|March 2020: 2020-04-02||We're Live! Time to Level Up with Field Flash. ⚡️||Partner Program launch, COVID-19 resources & sales process changes|
|April 2020: 2020-05-05||GitLab Field Flash: Your Top Field Highlights from April ⚡️||GitHub competitive resources, GTM Field Update, requirements management|
|May 2020: 2020-06-02||GitLab Field Flash: Your Top Field Highlights from May ⚡️||Pricing overview, QBR ask follow-ups, GitLab 13.0 milestone release|
|June 2020: 2020-07-07||NEW ⚡️ GitLab Field Flash: June Edition ⚡️||GitLab Compete page, GitLab vs. BitBucket, Ecosystem Technology Partners|
|July 2020: 2020-08-06||NEW ⚡️ GitLab Field Flash: July Edition ⚡️||Enablement resources, QBRs, Channel momentum|
|September 2020: 2020-09-01||NEW ⚡️ GitLab Field Flash: September Edition ⚡️||Gitlab Virtual Commit 2020 recap, President's Club 2021, Sales Ops updates|
|October 2020: 2020-10-08||NEW ⚡️ GitLab Field Flash: October Edition ⚡️||Q3 Cannonball Run, ROI Calculators, APAC Momentum, Public Competitive Resources|