Field Flash is a monthly newsletter that recaps all important Sales/CS-related information from the month and highlights important upcoming information. The main goal of this communication is to help the field sell better, faster, and smarter.
Ongoing feedback and participation from the field is imperative to the success of this program. If you have feedback on the current process or would like to request a certain type of content or update for future newsletters:
The newsletter is sent to members of the field (sales + customer success) and stakeholders (i.e. SDRs). Please note that this email is considered confidential and is, therefore, intended for internal audiences only. Please do not forward externally.
The newsletter is sent using the internal comms newsletter platform Bananatag. This tool allows GitLab internal communications professionals to send targeted email newsletters to team members based on department, region, manager, location, start date and more.
Access to this tool is shared amongst internal comms teams such as Field Communications, GitLab corporate internal comms and others. The benefit of this tool is that it is internal comms-specific, meaning that the newsletter can only be sent to team members with a GitLab email domain.
After interviewing GitLab team members from across the org and surveying the field, we identified the following as key requirements of the Field Flash newsletter:
The newsletter will…
Uphold our values of transparency
Prioritize repetition, brevity, user-friendliness and added value
Be fun to look at and read
Help the field operationalize key messages
Be an opportunity for the field to "learn themselves"
Highlight all aspects that make a big win possible
Keep the onus on individuals to stay informed
Be general enough to allow us to remain segment-agnostic
Be built out in the open
Uphold our value of "everyone can contribute" – we will measure success and gather feedback often
Bolster our sense of entity and team
Based on the requirements above, this is the first iteration of the newsletter format:
The newsletter is sent out on the first Monday of each month at 9 am PT. Based on feedback from the field, we will iterate on timing.
We build the newsletter in an issue in the Enablement project. The process for the issue includes:
To be added to the newsletter distribution list, use this signup form. Note: You can only sign up for this newsletter with a GitLab email domain.
Deals that qualify for the Deal of the Month video meet most of the criteria below.
While submissions often come from Sales leadership, nominations can and should be made by any GitLab team member - everyone can contribute! To make a Deal of the Month nomination, use this Deal of the Month Nomination Form. Nominations close 7 business days prior to the target publish date (first Monday of each month). Any nominations received after this date will be considered for the following month's edition. Note that, in an effort to feature recent deals, nominations are only valid for one edition cycle, i.e. nominations do not carry over to a future month if not selected.
Deal of the Month Criteria
The Team Member Spotlight features a member of the Field organization or supporting team (i.e. legal or product) and is an opportunity for the Field team to get to know them better. The team member featured in the monthly spotlight is chosen by a Field Enablement team member on a rotating basis in coordination with the team they support. For example, the Field Enablement Program Manager supporting Enterprise has an opportunity to nominate someone in the Enterprise segment, followed by the Field Enablement Program Manager supporting Commercial the following month, and so on.
Team Member Spotlight Criteria
Quantitative Success Metrics
Qualitative Success Metrics
|May 2021: 2021-05-03||NEW ⚡️ GitLab Field Flash: May Edition ⚡️||Upselling Premium to Ultimate Sales Play, Incident Management, Magic Quadrant for Enterprise Agile Tools|
|April 2021: 2021-04-06||NEW ⚡️ GitLab Field Flash: April Edition ⚡️||Field Ops updates, GitLab IDC feature, Co-selling with Partners & Alliances|
|March 2021: 2021-03-01||NEW ⚡️ GitLab Field Flash: March Edition ⚡️||SKO Recordings, Engagement Survey, DIB Certification, BoxBoat Partner Resources|
|February 2021: 2021-02-01||NEW ⚡️ GitLab Field Flash: FY22 Kickoff Edition ⚡️||SKO 2021, SOC Examinations, GitLab for Education, Gartner Market Guide for VSDP|
|January 2021: 2021-01-06||NEW ⚡️ GitLab Field Flash: 2021 Kickoff Edition ⚡️||Sales Kickoff, President's Club, Competitive Resource Updates, Field Certification|
|December 2020: 2020-12-07||NEW ⚡️ GitLab Field Flash: December Edition ⚡️||Gartner Market Guide, Strategic Marketing Asset Inventory, GitLab AnswerBase, Field Certification|
|November 2020: 2020-11-02||NEW ⚡️ GitLab Field Flash: November Edition ⚡️||Developer-Led Landscape, New ABM Lists, Partner Deal Registration System, Updated Competitor Comparison Charts|
|October 2020: 2020-10-08||NEW ⚡️ GitLab Field Flash: October Edition ⚡️||Q3 Cannonball Run, ROI Calculators, APAC Momentum, Public Competitive Resources|
|September 2020: 2020-09-01||NEW ⚡️ GitLab Field Flash: September Edition ⚡️||Gitlab Virtual Commit 2020 recap, President's Club 2021, Sales Ops updates|
|July 2020: 2020-08-06||NEW ⚡️ GitLab Field Flash: July Edition ⚡️||Enablement resources, QBRs, Channel momentum|
|June 2020: 2020-07-07||NEW ⚡️ GitLab Field Flash: June Edition ⚡️||GitLab Compete page, GitLab vs. BitBucket, Ecosystem Technology Partners|
|May 2020: 2020-06-02||GitLab Field Flash: Your Top Field Highlights from May ⚡️||Pricing overview, QBR ask follow-ups, GitLab 13.0 milestone release|
|April 2020: 2020-05-05||GitLab Field Flash: Your Top Field Highlights from April ⚡️||GitHub competitive resources, GTM Field Update, requirements management|
|March 2020: 2020-04-02||We're Live! Time to Level Up with Field Flash. ⚡️||Partner Program launch, COVID-19 resources & sales process changes|