Field Flash is a monthly newsletter that recaps all important Sales/CS-related information from the month and highlights important upcoming information. The main goal of this communication is to help the field sell better, faster, and smarter.
Ongoing feedback and participation from the field is imperative to the success of this program. If you have feedback on the current process or would like to request a certain type of content or update for future newsletters:
The newsletter is sent to members of the field (sales + customer success) and stakeholders (i.e. SDRs). Please note that this email is considered confidential and is, therefore, intended for internal audiences only. Please do not forward externally.
The newsletter is sent using the internal comms newsletter platform Bananatag. This tool allows GitLab internal communications professionals to send targeted email newsletters to team members based on department, region, manager, location, start date and more.
Access to this tool is shared amongst internal comms teams such as Field Communications, GitLab corporate internal comms and others. The benefit of this tool is that it is internal comms-specific, meaning that the newsletter can only be sent to team members with a GitLab email domain.
After interviewing GitLab team members from across the org and surveying the field, we identified the following as key requirements of the Field Flash newsletter:
The newsletter will…
Uphold our values of transparency
Prioritize repetition, brevity, user-friendliness and added value
Be fun to look at and read
Help the field operationalize key messages
Be an opportunity for the field to "learn themselves"
Highlight all aspects that make a big win possible
Keep the onus on individuals to stay informed
Be general enough to allow us to remain segment-agnostic
Be built out in the open
Uphold our value of "everyone can contribute" – we will measure success and gather feedback often
Based on the requirements above, this is the current iteration of the newsletter format:
The newsletter is sent out on the first Monday of each month at 9 am PT or to align with the Bi-Weekly WW Field Sales Call. Based on feedback from the field, we will iterate on timing.
We build the newsletter in an issue in the Enablement project. The process for the issue includes:
To be added to the newsletter distribution list, please reach out in the #field-enablement-team Slack channel.
Deals that qualify for the Deal of the Month video meet most of the criteria below.
While submissions often come from Sales leadership, nominations can and should be made by any GitLab team member - everyone can contribute! To make a Deal of the Month nomination, please reach out directly to the Field Communications Specialist (Shannon Thompson). Nominations close 7 business days prior to the target publish date (first Monday of each month). Any nominations received after this date will be considered for the following month's edition. Note that, in an effort to feature recent deals, nominations are only valid for one edition cycle, i.e. nominations do not carry over to a future month if not selected.
Deal of the Month Criteria
Quantitative Success Metrics
Qualitative Success Metrics
All past editions of the Field Flash are accessible through Highspot, our go-to-market (GTM) content portal / asset management system.