The purpose of GitLab's Revenue Program is to improve the quantity of opportunities and closed business with defined, cross-functional sales motions to ultimately generate more ARR for GitLab. This objective is achieved through a managed series of coordinated, cross-functional activities to address a specific pipeline gap with a specific pipeline goal, over a set period of time.
A prescribed, structured set of steps or activities that field team members & partners follow to deliver a customer solution (product or suite of products & services that business purchase to solve business problems). Value plays are solutions to the value drivers that organizations are looking to achieve. Attributes of a good value play include, but are not limited to: