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Last updated: 2021-02-01

### Tone of voice (TOV)

The following guide outlines the set of standards used for all written company communications to ensure consistency in voice, style, and personality, across all of GitLab's public communications.

The tone of voice we use when speaking as GitLab should always be informed by our mission & vision. We use inclusive, gender-neutral language. Most importantly, we see our audience as co-conspirators, working together to define and create the next generation of software development practices. The below presentation should help to clarify further:

Watch a walkthrough of the TOV project and guidelines - GitLab's Tone-of-voice: Seat at the Table

See the Blog Editorial Style Guide for more.