The revenue marketing team consists of sales development, account based strategy, field marketing, and marketing operations. Together, the team aims to drive engagement, increase marketing pipeline contribution and accelerate the sales cycle and growth of existing customers.
As a global team, revenue marketing is allocated three paid social campaigns per month through PMG, our digital ad agency. In order to identify and prioritize these campaign requests, all PMG asks should have the 'PMG' vendor label in Allocadia.
The global director of field marketing will pull a report of all requests on the same day the plans for the next quarter are due. In the presence of more than three campaign asks per month in any given month of the upcoming quarter the global director will open an issue in the revenue marketing project and tag leadership to review the asks and prioritize/consolidate. This process will also serve as a collaboration on other possible tactics or leveraging what other teams are doing as a means to consolidate our asks. Once the final list of campaigns is determined, an issue will be opened in Digital Marketing project two weeks before the first day of the new quarter.
Due to the fact that we are only allowed to run three paid social campaigns a month, we would not want to use one of our three slots for the month to run a publisher program with a publication that we already have relationship with. This is for two reasons: 1. To work with our 3rd party ad agency, there is 12-15% fee that is based off the ad spend of the publisher engagement to accommodate their services and reporting 2. because we do not want to take the place of a paid social campaign. Should we go down the route of wanting to work with a publisher, then the RevMktg team member should collaborate by tagging the Campaign Manager & Digital team manager who you normally work with in the campaign issue. By tagging this team in your issue, the Demand Gen team will be able to ensure the publisher engagement does not conflict with existing activities running with the Demand Generation team.