The revenue marketing team consists of sales development, account based strategy, field marketing, and marketing operations. Together, the team aims to drive engagement, increase marketing pipeline contribution and accelerate the sales cycle and growth of existing customers.
As a global team, revenue marketing is allocated three paid social campaigns per month through PMG, our digital ad agency. In order to identify and prioritize these campaign requests, all PMG asks should have the 'PMG' vendor label in Allocadia.
The global director of field marketing will pull a report of all requests on the same day the plans for the next qyarter are due. In the presence of more than three campaign asks per month in any given month of the upcoming quarter the global director will open an issue in the revenue marketing project and tag leadership to review the asks and prioritize/consolidate. This process will also serve as a collaboration on other possible tactics or leveraging what other teams are doing as a means to consolidate our asks. Once the final list of campaigns is determined, an issue will be opened in Digital Marketing project two weeks before the first day of the new quarter.
