#sales chat channel for questions that don't seem appropriate to use the issue tracker or the internal email address for.Tools that you will use in your day to day workflow, to see a complete list &/or for Contact/Admin details please see full tech stack table on the Business OPS page.
See the GitLab org chart.
Reporting into the Chief Revenue Officer (CRO) are the:
The people working with each segment and their quota are:
In advance of a SAL being promoted to an ASM, the SAL may choose as holdovers for 3 months from their promotion effective date opportunities which are greater than or equal to all of the following Salesforce opportunity characteristics: $100k IACV, Stage 3, 50% Probability, provided that the opportunity attributes are established in good faith. The holdover accounts must first be approved by the VP, Enterprise Sales and then documented with Sales Operations no later than the promotion effective date. The new ASM is expected to spend less than 25% of their time as an ASM managing the holdover accounts and is required to proactively incorporate the receiving SAL into the account so the transition is minimally disruptive to the account and maximizes GitLab’s opportunity to best serve the customer. Each individual holdover account will be fully transitioned to the receiving SAL on the opportunity close date (won or lost), 3 months following the promotion effective date, or upon the new ASM’s discretion, whichever comes first. Any opportunity which meets the listed qualifications and is closed won during the holdover period will result in commission credit to the ASM equal to the commission they would have received under their most recent SAL compensation plan. There will be no additional stacked ASM payout, although it will retire ASM quota. The receiving SAL will receive no quota or commission credit.
What: The agenda can be found by searching in Google Drive for "Sales Agenda". Remember that everyone is free to add topics to the agenda. Please start with your name and be sure to link to any relevant issue, merge request, or commit.
The Regional Director/Vice President of each team will establish weekly due date/time for your forecasts submissions. The RD/VP will be responsible for using your data for forecast the following:
Please watch the following videos on how to submit your IACV forecast and your Renewal ACV forecast. The following sections provide you with additional information on our forecasting methodologies and practices.
Forecast Category will be used when forecasting any opportunity with Incremental IACV. For example, if you are submitting a New Business, Add On Business, or Renewal opportunity to your forecast, the IACV portion of the opportunity will be included in your number.
Renewal Forecast Category will be used when forecasting any renewal opportunities. In these cases, the Renewal ACV portion of the deal will be included into your forecast number.
| Opportunity Stage | Default Forecast Category | Renewal Forecast Category |
|---|---|---|
| 00-Pre Opportunity | Omitted | NULL |
| 0-Pending Acceptance | Omitted | Commit |
| 1-Discovery | Pipeline | Commit |
| 2-Scoping | Pipeline | Commit |
| 3-Technical Evaluation | Pipeline | Commit |
| 4-Proposal | Best Case | Commit |
| 5-Negotiating | Commit | Commit |
| 6-Awaiting Signature | Commit | Commit |
| Closed Won | Closed | Closed |
| 8-Closed Lost | Omitted | Omitted |
| 9-Unqualified | Omitted | NULL |
| 10-Duplicate | Omitted | NULL |
There are two types of categories we review when your forecasts are pushed to Clari:
Early in a quarter, you may not have many opportunities in Stage 4 and beyond (Best Case and up). With that in mind, you will have the ability to override the Forecast Category and Renewal Forecast Category for your opportunities in both Salesforce and Clari.
In Salesforce, go to the Opportunities Home tab:
In Clari, you will update records individually via Opportunity tab:
In Clari, we have provided a simplified layout meaning that we have designed the Details tab to include the most important fields that an RD/VP will review when determining whether they will include your opportunity in their regional forecast. Purchasing Plan, MEDDPICC, Next Steps are atop this simplified layout. You won’t have to navigate through various sections of Salesforce to enter the most important details. What's more is that sales leadership will use this exact same view when reviewing your opportunities. So while you might be more familiar with updating opportunity records in Salesforce, over time, you should find updating in Clari will prove much more convenient.
If you are a Sales Leader, will have additional access to the Forecasting Tab in Clari. You will see four tabs:
On the right of each tab, you will see a Toggle Details button. You can click on this to expand the list of opportunities in the selected forecast category.You will have three options:
Click on the radio button for the type of opportunities you want to see (normally for forecasting calls with AEs, you will select “Open”). Then click “View Deals” to go to a full list of opportunities.
To overwrite your regional forecast:
Please use these terms correctly and don't introduce other words. Apart from the above the company uses two other terms:
We define customers in the following categorical level of detail:
Ultimate Parent Account field)Because "customer" can have three different meanings whenever customer is used in presenting data it must be qualified by the type of customer. The default description is parent. When the default is used no further description is required. When account or subscription is being reported then the title or field description on the chart must be added to call out the basis for reporting. Metrics that are based on customer data should also carry a clarifying description.
Customer segmentation follows the segmentation as laid out in the Business Operations Handbook at the Parent Account level.
Subscriptions: Given that subscriptions can consolidate, fan out, be renewed, and experience other kinds of transformations over time, counting subscriptions are less straightforward than counting accounts. The core principle is: if a subscription was active at any point in time in the proposed timeframe, it is counted as active.
Accounts and Parents: If an account was active at any point in time during the proposed timeframe it is counted as active. For example, an account that is active from March 2019 to May 2019 but is inactive from June 2019-on is counted for CY2019, FY2020 (which runs from February 2019-January 2020), FY20-Q1, and FY20-Q2; it is not counted in FY20-Q3 or FY20-Q4.
MRR times 12
ARR can be sliced many different ways for analysis. In the ARR by Cohort analyses, we look at ARR (as defined above) by the Fiscal Year Cohort. That analysis can be found on the Finance Dashboard.
Monthly recurring revenue from subscriptions that are active on the last day of the month plus (true-ups/12).
Subscription data from Zuora is the sole source of tracked MRR. The MRR value for a given month is based on the rate plan charge that is active on the last day of the month. True-up revenue is divided by twelve and added to the subscription MRR for the month it was charged.
Note that MRR values can change on a regular basis. The primary causes are customers updating, renewing, or canceling their subscriptions in a month different from when the original subscription ended. Updates increase and decrease the MRR values for all previous months of a subscription. Renewals increase MRR for all months since the start of the subscription. Cancellations decrease MRR for all months the subscription was active.
The average amount of annualized IACV a native quota carrying sales rep produces in a given month formula: (IACV / # of native quota carrying reps adjusted for ramp time) * 12 months. See Quota Ramp
The primary metric when measuring rep productivity for only for quota attainment but also for compensation is the Gross Incremental Annual Contract Value (Gross IACV). Is is important to remember that while renewals are not a part of comp or quota attainment, renewing customers is still very important aspect of our business.
Rep Productivity is defined as IACV divided by type of Rep (i.e. SAL, MM AEs, SMB Customer Advocates).
Another measured KPI is Rep Productivity (as defined above) divided by On Target Income.
IACV per won deal. This metric can be reported against various dimensions (e.g. ASP by customer segment, cohort, sales channel, territory, etc.)
Value of all bookings from new and existing customers that will result in recurring revenue over the next 12 months less any credits, lost renewals, downgrades or any other decrease to annual recurring revenue. Excluded from ACV are bookings that are non-recurring such as professional services, training and non-recurring engineering fees (PCV).
Value of new bookings from new and existing customers that will result in recurring revenue over the next 12 months less any credits, lost renewals, downgrades or any other decrease to annual recurring revenue. Excluded from IACV are bookings that are non-recurring such as professional services, training and non-recurring engineering fees (PCV). Also equals ACV less renewals. However, bookings related to true-up licenses, although non-recurring, are included in IACV because the source of the true-ups are additional users which will result in recurring revenue. IACV may relate to future periods (within twelve months).
Beg ARR + IACV may not equal ending ARR due to the following reasons:
Incremental IACV can be calculated for new and add on business in the following ways:
| Type | Opportunity Term | Amount/TCV | Incremental ACV | Explanation |
|---|---|---|---|---|
| New Business | 12 months | $120,000 | $120,000 | New customer signs for less than or equal to 12 months is IACV. |
| New Business | 24 months | $240,000 | $120,000 | New customer signs up for 24 months, so while Amount/TCV is $240,000, only the first 12 months counts towards IACV. |
| Add On Business | 5 months | $40,000 | $40,000 | Existing customer signs for less than or equal to 12 months is IACV. |
| Add On Business | 16 months | $16,000 | $12,000 | Existing customer signs for more than 12 months, so while Amount/TCV is for the entire 16 months at $16,000, only the first 12 months counts towards IACV. |
When calculating Incremental ACV against renewal opportunities, we consider the Renewal ACV (please see "How Renewal ACV is Calculated" for more details). In the following scenario, we will look at how IACV is calculated:
| Type | Opportunity Term | ACV | Renewal ACV | Incremental ACV | Explanation |
|---|---|---|---|---|---|
| New Business | 12 months | $120,000 | $0 | $120,000 | New customer signs for less than or equal to 12 months is IACV. |
| Add On Business | 5 months | $50,000 | $0 | $50,000 | Customer add on at less than or equal to 12 months is IACV. |
| Renewal | 12 months | $240,000 | $170,000 | $70,000 | The IACV from the new and add on business from the previous year total $170,000, while the ACV of the renewal opp is $240,000. The delta is IACV of $70,000. |
Note that in the above scenario, while you are only paid for the first 5 months for the upsell, you are paid for the remaining 7 months on the renewal, meaning you are paid the entire 12 month upsell ($120,000 IACV) over two separate opportunities.
Contractual Ramps: this happens when a customer wants to increase the number of users over time on a single contract.
Contract Resets/Restarts: this happens when a customer wants to restart their subscription in the middle of term.
| Type | Opportunity Term | Dates | ACV | Renewal ACV | Incremental ACV | Explanation |
|---|---|---|---|---|---|---|
| New Business | 12 months | Jan 1 - Dec 31 | $12,000 | $0 | $12,000 | New customer signs for 12 month plan at $12,000 IACV |
| New Business | 9 months | Apr 1 - Dec 31 | ($9,000) | $0 | ($9,000) | Credit opp: Customer wants to upgrade to $24,000, but also wants to reset their term starting Apr 1 |
| Renewal | 12 months | Apr 1 - Mar 30 | $24,000 | $3,000 | $21,000 | Contract reset is closed. Renewal ACV is only $3,000 ($12,000 - $9,000). |
Consolidation of Subscriptions: this happens when a customer wants to combine multiple subscriptions into one. In this case, we would total all current Renewal ACV into a single renewal opportunity.
| Type | Opportunity Term | Dates | ACV | Renewal ACV | Incremental ACV | Explanation |
|---|---|---|---|---|---|---|
| New Business (Sub 1) | 12 months | Jan 1 - Dec 31 | $12,000 | $0 | $12,000 | New customer signs for 12 month plan at $12,000 IACV |
| New Business (Sub 2) | 12 months | Jul 1 - Jun 30 | $12,000 | $0 | $12,000 | New customer signs for 12 month plan at $12,000 IACV |
| New Business (Sub 2) | 6 months | Jan 1 - Jun 30 | ($6,000) | $0 | ($6,000) | Credit opp: Customer will cancel this subscription for the remainder of term to coterminate their subscriptions |
| Renewal (Sub 1 + Sub 2) | 12 months | Jan 1 - Dec 31 | $24,000 | $18,000 | $6,000 | Renewal consoildation will take the full 12 months for Sub 1 and the remaining credit for Sub 2 ($12,000 - $6,000). |
Splitting Subscriptions: this happens when a customer wants to split a single subscription into multiple subscriptions. In this case, we would split the renewal ACV from the single renewal opp into multiple opportunities:
| Type | Opportunity Term | Dates | ACV | Renewal ACV | Incremental ACV | Explanation |
|---|---|---|---|---|---|---|
| New Business | 12 months | Jan 1 - Dec 31 | $12,000 | $0 | $12,000 | New customer signs for 12 month plan at $12,000 IACV |
| Renewal Business (Sub 1) | 12 months | Jan 1 - Dec 31 | $3,000 | $3,000 | $0 | Customer is taking 1/4 of users and creating new subscription. $3,000 is the renewal ACV from the original $12,000. |
| Renewal Business (Sub 2) | 6 months | Jan 1 - Jun Dec 31 | $9,000 | $9,000 | $0 | Customer is taking 3/4 of users and creating new subscription. $9,000 is the renewal ACV from the original $12,000. |
In the above scenario, the total Renewal ACV of two new renewal opps should total the IACV of the original opportunity.
The final IACV value comes from the Net_IACV field in the Salesforce opportunities table.
Value of new bookings from new and existing customers that will result in recurring revenue over the next 12 months. Gross IACV includes true-ups and refunds.
Contract value that increases at the time of subscription renewal
Contract value from a new subscription customer
Contract value that is not considered a subscription and the work is performed by the Professional Services team
Value of all bookings from new and existing customers that will result in revenue less any credits, lost renewals, downgrades or any other decrease (i.e. within 90 days from close of the deal).
Lost or lowered contract value that occurs before a subscription renewal or subscription cancellation.
Total Sales & Marketing Expense/Number of New Customers Acquired
Total Sales & Marketing Expense/ACV from new customers (excludes growth from existing). Industry guidance reports that median performance is 1.15 with anything less than 1.0 is considered very good. All bookings in period (including multiyear); bookings are equal to billings with standard payment terms.
Contract value that results in a lower value than the previous contract value. Downgrade examples include seat reductions, product downgrades, discounts, and customers switching to Reseller at time of renewal.
Field efficiency for a given month is calculated as the ratio of IACV from closed won opportunities for the current month and the 2 preceding months vs the Sales Operating Expenses (IACV / Sales Operating Expenses) for the same time period. Sales Operating Expenses are the sum of debits minus the sum of credits within the "Sales" Parent Department within Netsuite from accounts between 6000 and 6999. GitLab's target is greater than 2.
The number of contracted users on active paid subscriptions. Excludes OSS, Education, Core and other non-paid users. The data source is Zuora.
Customer Life-Time Value = Average Revenue per Year x Gross Margin% x 1/(1-K) + GxK/(1-K)^2; K = (1-Net Churn) x (1-Discount Rate). GitLab assumes a 10% cost of capital based on current cash usage and borrowing costs.
The customer Life-Time Value to Customer Acquisition Cost ratio (LTV:CAC) measures the relationship between the lifetime value of a customer and the cost of acquiring that customer. A good LTV to CAC ratio is considered to be > 3.0.
Contract value that is lost at the time of subscription renewals. Lost Renewals examples include cancellations at or before the subscription renewal date. If you have a customer who is not renewing, you must mark the Stage as 8-Closed Lost.
IACV for trailing three months / Sales and marketing Spend over trailing months -6 to months -4 (one quarter lag) (see the details of this spend, as defined in the Sales Efficiency Ratio). Industry guidance suggests a good Magic Number is > 1.0. GitLab's target is to be at 1.1. This analysis can be found on the Finance Dashboard.
Measurement of closed won, sales assisted opportunities vs the total number of closed, sales assisted opportunities (lost and won) in a given period. GitLab's target is over 30%.
Net IACV that come from New Customers divided by the number of net closed deals in the current month.
Net IACV that come from New Customers and sold by the field sales team divided by the number of net closed deals in the current month.
ARR divided by number of Licensed Users
Ratio of total IACV from closed won, Web Direct opportunities (i.e. customers who purchase via the self-service portal) divided by the total IACV of all closed won opportunities. GitLab's target is greater than 30%. The default measurement is IACV but this can also be calculated and reported for ACV.
Sales efficiency for a given month is calculated as the ratio of IACV from closed won opportunities for the current month and the 2 preceding months vs the Sales & Marketing Operating Expenses (IACV / Sales & Marketing Operating Expenses) for the same time period. Sales & Marketing Operating Expenses are the sum of debits minus the sum of credits within the "Sales" and "Marketing" Parent Departments within Netsuite from accounts between 6000 and 6999. Industry guidance suggests that average performance is 0.8 with anything greater than 1.0 is considered very good. GitLab's target is greater than 1. This analysis can be found on the Finance Dashboard.
The IACV of all open opportunities currently in the stages of 4-Proposal, 5-Negotiating, and 6-Awaiting Signature.
The IACV of all open opportunities.
Pipeline with close dates in a given period (quarter) divided by IACV target. Pipeline coverage should be 2X for current quarter, 1X for next quarter, and .5 for 2 QTRs out.
We measure pipeline generated on a monthly basis for net new customers and existing customers. For KPI measurement pipeline creation vs plan should exceed 1.0.
The value of previously closed Won ACV that is up for renewal. Renewal ACV should not include ACV from Professional Services or True-Ups.
Renewal IACV can be calculated in the following ways:
| Type | Opportunity Term | Amount/TCV | Incremental ACV | Explanation |
|---|---|---|---|---|
| New Business | 12 months | $120,000 | $120,000 | New customer signs for less than or equal to 12 months is IACV. |
| Add On Business | 5 months | $40,000 | $40,000 | Existing customer signs for less than or equal to 12 months is IACV. |
In the above case, the renewal ACV will be $160,000. Any delta from this number will result in a positive or negative impact to IACV.
True Ups: Remember that true-ups are NOT included in the Renewal ACV of a renewing customer, even though they are classified as IACV. Let's look at the scenario below:
| Type | Opportunity Term | Amount/TCV | Incremental ACV | Explanation |
|---|---|---|---|---|
| New Business | 12 months | $48,000 | $48,000 | New customer purchases 1,000 Starter Seats |
| First Renewal | 12 months | $96,000 | $48,000 | Customer renews the 1,000 Seats, but also has a true up for 500 users. They also need to purchase 500 seats for the following term, so the IACV is $48,000 |
| Second Renewal | 12 months | $48,000 | $0 | On the second renewal, there is no growth from the 1,500 users, and since we are not including true ups in the Renewal ACV, the IACV is $0 (and not -$48,000 if we included true ups) |
Renewal ACV plus Growth IACV minus (Lost Renewals + Credits + Downgrades)
The value of the first twelve (12) months of any mid-term upgrade.
A unique deal that is set to Closed Won in SalesForce.
See our customer success page in the handbook for more details.
During the sales cycle potential customers that have questions that are not within the scope of sales can have their queries escalated in different ways depending on the account size:
Once a prospect becomes a customer, depending on the product purchased, they will be assigned a Support Level (Account) in Salesforce:
If a customer does not renew their plan, their account will be transitioned to an "Expired" status.
If a client has a question or suggestion about a particular part of the product, find out with whom on the Product team you need to speak by looking under DevOps Stages on the Product stages, groups, and categories page.
Being in a customer facing role, salespeople are expected to contribute to GitLab Direction. Each day we talk to customers and prospects we have the opportunity to hear of a feature they find valuable or to give feedback (positive and constructive) to an feature that there is an issue for. When you hear of feedback or you personally have feedback, we encourage you to comment within the issue, if one exists, or create your own issue on our Issue Tracker. Checking the GitLab Direction page and the Issue Tracker should happen throughout the week.
When you have an organization that is interested in a feature and you have commented in the issue and added a link to the account in salesforce, please follow the process outlined on the product handbook to arrange a call with the product manager and account to further discuss need of feature request.
We have great investors who can and want to help us penetrate accounts. Each month we send out an investor update and within this update there will be a section called "Asks". Within this section, we can ask investors for any introductions into strategic accounts. To make a request, within the account object in Salesforce, use the chatter function and type in "I'd like to ask our investors for help within this account". Please cc the CRO and your manager within the chatter message. All requests should be made before the 1st of the month so they are included in the upcoming investor update.
If an investor can help, they will contact the CRO, and the CRO will introduce the salesperson and the investor. The salesperson shall ask how the investor wants to be updated on progress and follow up accordingly.
This introduction email is progressive. You can choose to use just the first paragraph or the first two, three, or four depending on the detail you feel is appropriate for your audience.
GitLab is the end-to-end platform used by 10,000+ enterprises and millions of developers. As the world is massively transforming the way software is developed and delivered, 10,000+ enterprises and millions of developers have done so using GitLab.
GitLab is the only single application built from the ground up for all stages of the DevOps lifecycle. Companies including VMWare, Goldman Sachs, NVidia, Samsung, and Ticketmaster have all transformed and modernized their development process using GitLab. In the process, they have made their software lifecycle 200% faster, reduced QA tasks from one hour to 30 seconds, all while also improving security and making developers massively more productive.
With GitLab, Product, Development, QA, Security, and Operations teams are finally able to work concurrently on the same project. GitLab enables teams to collaborate and work from a single conversation, instead of managing multiple threads across disparate tools. GitLab provides teams a single data store, one user interface, and one permission model across the DevOps lifecycle allowing teams to collaborate, significantly reducing cycle time and focus exclusively on building great software quickly.
From project planning and source code management to CI/CD and monitoring, GitLab is a complete DevOps platform, delivered as a single application. Only GitLab enables Concurrent DevOps to make the software lifecycle 200% faster. Some additional detail is linked below:
MEDDPICC is a proven sales methodology used for complex sales process into enterprise organizations. These questions should be answered in the "1-Discovery" Stage of the sales process. These questions will appear in the MEDDPICC Section of the Opportunity layout and will be required for all new business opportunities that are greater than $25,000 IACV.
Every GitLab customer is unique. For this we believe we must spend time understanding which of their Problems can GitLab solve in order to show them how and if we can help.
It starts by understanding the bigger picture your customer is working towards, this means taking a step back from the technical requirements, to understand why those are important to the business.
A Value Deck is dedicated to your focus accounts on which you will be spending more time. It is a deck that contains high level information on the Corporate Objectives, Business Strategies, Key initiatives and Challenges.
We then use this information to formulate a Problem Statement that sums up your customer’s Challenges and what could happen if the Business Strategies and thus Corporate Objectives are not met.
Spending time on this will help you understand your customers better to work smart together, it will also help you formulate the business value at the Commercial Validation stage.
You can introduce the Value Deck at any stage but it is always best to do it before you start prospecting as it can help you build customised emails to your different accounts.
Make it collaborative: work on it with your customer (or print a blank version and offer them to fill it), and have them review your findings to see if there is anything to add. Your champions will appreciate that, and can share more details about their Challenges and Key Initiatives than Uncle Google.
The GitLab product is incredibly well matched to customer needs. In fact, we almost always earn a customer and grow quickly if they simply 1) give it a real try and 2) understand it. That means our best sales motion is to ensure we accomplish both at the same time. We've learned that a hands-on workshop is the best way to help the customer understand and make good decisions from the first conversation to the first expansion decision to the move to a higher tier and to the renewals down the road. At every step, a workshop is the most efficient and effective way to serve the customer.
Goal for every conversation with a customer:
Sales Motion and Sequence:
In Stage 3-Technical Evaluation, a prospect or customer may engage in a proof of concept as part of the evaluation. If they decide to engage, please fill in the following information, as we will use this to track existing opportunities currently engaged in a POC, as well as win rates for customers who have engaged in a POC vs. those that do not.
Once you have reached Stage 4-Proposal, you should agree to a purchasing plan with your prospect/contact. This will include a clear understanding of purchase/contract review process and a close plan. This should include actions to be taken, named of people to complete actions and dates for each action. The information captured in this field will be used by sales management to see if the deal is progressing as planned. Delays in the purchasing plan may result in a request to push the opportunity into the following period.
Sales Segmentation information can be found in the Business Operations - Database Management section.
GitLab's Export Control Classification (or ECCN) is 5D992.c. As a consequence of this classification, we currently do not do business in: Iran, Sudan (excluding South Sudan), Syria, North Korea, and Cuba.
Using GitLab Version Check, GitLab usage data is pushed into Salesforce for both CE, EE and EE trial users. Once in Salesforce application, you will see a tab called "Usage Statistics". Using the drop down view, you can select CE, EE trails or EE to see all usage data sent to Gitlab. Since version check is pulling the host name, the lead will be recorded as the host name. Once you have identified the correct company name, please update the company name. Example: change gitlab.boeing.com to Boeing as the company name.
To view the usage, click the hyperlink under the column called "Usage Statistics". The link will consist of several numbers and letters like, a3p61012001a002. You can also access usage statistics on the account object level within Salesforce. Within the account object, there is a section called "Usage Ping Data", which will contain the same hyperlink as well as a summary of version they are using, active users, historical users, license user count, license utilization % and date data was sent to us.
A few example of how to use Usage Statistics to pull insight and drive action?
Take a look at a Training Video to explain in greater detail by searching for the "Sales Training" folder on the Google Drive.
In an effort to make the Usage/Version ping data simpler to use in SFDC, there are 2 fields directly on the account layout - "CE Instances" and "Active CE Users" under the "GitLab/Tech Stack Information" section on the Salesforce account record.
The source of these fields is to use the latest version ping record for and usage record for each host seen in the last 60 days and combine them into a single record. The hosts are separated into domain-based hosts and IP-based hosts. For IP based hosts, we run the IP through a reverse-DNS lookup to attempt to translate to a domain-based host. If no reverse-DNS lookup (PTR record) is found, we run the IP through a whois lookup and try to extract a company name, for instance, if the IP is part of a company's delegated IP space. We discard all hosts that we are unable to identify because they have a reserved IP address (internal IP space) or are hosted in a cloud platform like GCP, Alibaba Cloud, or AWS as there is no way to identify those organizations through this data. For domain-based hosts, we use the Datafox &/or DiscoverOrg domain lookup API to identify the company and firmographic data associated with the organization and finally the Google Geocoding API to parse, clean, and standardize the address data as much as possible.
These stats will be aggregated up and only appear on the Ultimate Parent account in SFDC when there are children (since we don't really know which host goes to which child).
To see a list of accounts by # of CE users or instances, you can use the CE Users list view in SFDC. To filter for just your accounts, hit the "edit" button and Filter for "My Accounts". Make sure to save it under a different name so you don't wipe out the original. These fields are also available in SFDC reporting.
A few caveats about this data:
For the process of working these accounts, appending contacts from third-party tools, and reaching out, please refer to the business operations section of the handbook.
For information regarding the tech stack at GitLab, please visit the Tech Stack Applications page of the Business Operations handbook where we maintain a comprehensive table of the tools used across the company, in addition to a 'cheat-sheet' for quick reference of who should have access and whom to contact with questions.
Please use the handbook as much as possible instead of traditional office applications. When you have to use office applications always use Gsuite applications instead of Microsoft Office; for example, Google Sheets instead of Excel, Google Docs instead of Word, and Google Slides instead of Keynote or Powerpoint. Give the entire company editing rights whenever possible so everyone can contribute.
Before a LEAD is converted or an OPPORTUNITY is created the following must occur:
Opportunities can only be created from a CONTACT record or when converting a LEAD. See the 'How to create an Opportunity' section of the Business OPS handbook.
What is it?
A true up is a back payment for a customer going over their license count during the year.
Why do we use it?
We use the true up model so that the license never becomes a barrier to adoption for the client.
Let's take an example.
A customer takes out a subscription for 100 users. During the year they grow the usage of the server and 200 additional users come on board. When it comes time to renew, they are now up to 300 active users despite the license only being for 100 users.
At this point the customer needs to do two things: they need to renew the license and to add the true up users. The number of true up users in this case is 200. It is the difference between the Maximum Users and the Users in License. This can be found by the customer in their GitLab server by going to the Admin > License area. It will look like this
There is more information below on the steps you need to take, but in this example you would need to update the number of users for the renewal to 300 and add the True Up product to the renewal quote for 200 users. This will create a one time only charge to the customer and in a year's time, they will have a renewal for 300 users.
See here more information on the steps to take for the true up
Note that we make provision for true ups in our standard Subscription Terms Section 5 - Payment of Fees.
Deal Size is a dimension by which we will measure stage to stage conversions and stage cycle times of opportunities. Values are IACV in USD.
Note that we use the same amounts to group customers by ARR.
Associating emails to Salesforce is a best practice that should be followed by all users. Attaching emails to a Lead, Account, Contact, or Opportunity record are vital for transparency, as any number of team members can review the correspondence between GitLab and the customer/prospect account. It doesn't do anyone any good when all of the correspondence is kept in a user's inbox.
With that said, there are multiple ways that an email can be associated to an opportunity. But before you do that, you must first make sure that the contact record is associated to an opportunity via the Contact Roles object.
To add a Contact Role to an opportunity:
Email to Salesforce allows you to associate emails to Opportunities using an email long email string that associates the email to the contact. To set this up:
If you want to associate emails to Opportunities using Outreach, follow these steps:
If you want to associate emails to Opportunities or other records using the Salesforce Lightning for Gmail plug in, follow these steps:
Add to ChromeAdd ExtensionIf you have any issues with the setup, please contact the Director of Sales Operations via Slack, email, or SFDC Chatter.
See the order processing page for information and training related to using Salesforce to create accounts, contacts, opportunities, etc.; opportunity reassignments; returning customer creation; and more.
Please see our value proposition.
Gitlab is an organisation that is built on contribution and collaboration. These values are not only critical for building a great product, they are critical for building a world class commercial team. Each member of the sales team is expected to create insider notes in Salesforce on accounts and conversations they are involved with. With Gitlab being a remote company, it weighs even more importance on creating and maintaining a culture of great note taking.
Read: How we take notes at Gitlab
SMB Customer Advocates may use this deck as a guide for sales meetings. Speaking tips and best practices are included in the Comments section of each slide.
Deck: https://docs.google.com/presentation/d/1ypo8PNB5TFK1PboMUyU_D5QjRkRR92uzYpS3pYyQgbw/edit?usp=sharing
