Accelerate Digital Transformation

Faster Software Delivery Accelerates Digital Transformation. Learn how to lead your team’s transformation from an industry leader at Forrester.

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Why Digital Transformation?

Digital Transformation is about creating new opportunities for your business to drive innovation and efficiency, to improve how your teams work, and to leapfrog ahead of competitors, all with the goal of delivering new and improved customer experiences.

Every industry is undergoing a transformation. Customers are expecting more and retaining them is increasingly difficult as your competitor is now just a click away. Irrespective of your industry, technology now needs to be front and center of your offering as competition is coming from unexpected sources. Need some real world examples? The world’s largest taxi firm owns no cars; the world’s largest accommodation provider owns no property; and the world’s largest content network owns no content.

Digital transformation is not just desirable anymore, it is a necessity.

Unlocking Success

Digital transformation is reshaping industries by disrupting existing businesses and operating models. The question now isn't whether to digitally transform or not, it’s how soon can we transform to remain competitive? It's important to modernize IT to enable digital transformation but building a digital culture across the organization is key. Failing to create the culture risks the success of such initiatives; a whopping 70% of "change programs" don't achieve stated goals as per McKinsey

How do organizations then unlock success? Based on this research by McKinsey, the success metrics falls into five key categories

  • Having the right, digital-savvy leaders in place
  • Building capabilities for the workforce of the future
  • Empowering people to work in new ways
  • Giving day-to-day tools a digital upgrade
  • Communicating frequently via traditional and digital methods

GitLab facilitates achieving four of the five key metrics identified for digital transformation success. In fact, we follow these principles within GitLab to achieve an all remote work force and collaborative work environment.

Path to Transformation

The first phase of digital transformation is identifying the objectives from the digital initiative. With 96% of organizations embarking on digital initiatives as per Gartner digital transformation is now mainstream and top of mind of most CIOs. Based on conversations with thousands of small, medium and large organizations, we’ve identified that organizations embark upon the digital transformation journey to achieve primarily three objectives

Increase operational efficiencies

Efficiency improvements are the primary drivers for organizations to embark on digital transformation with a goal to move from manual, repetitive tasks to automated, integrated solutions that boost operational efficiencies and developer satisfaction.

Deliver better products faster

To tackle and fend off competitors, organizations are leveraging digital transformation to create enhanced customer experiences with a goal of both retaining and acquiring new customers. To achieve this, organizations are looking for ways to move from siloed, non collaborative processes to an integrated process which allows teams to communicate better and avoids waiting and handoffs to deliver products faster to customers.

Reduce security and compliance risks

As per an IDC US DevOps Survey of Large Enterprise Organizations 2019 survey, security/governance have been identified as one of the top 3 pain points for organizations and the top investment area in the next two to three years. The need to decrease security exposure, reduce disruptions due to security and streamline auditing are driving organizations to invest in digital transformation.

Once the drivers have been identified, it is key to ensure you have your eyes on success. Each of these objectives require tangible business results that can be measured to showcase a before and after scenario.

Measuring Success

Most organizations struggle with digital transformation metrics because they are either all over the map or are generic metrics not relevant to the organization. Without identifying the right metrics, the results of a digital transformation are extremely difficult to measure.

Following through on the conversations with organizations on the objectives, we’ve identified a few key business metrics that may be relevant for measuring success based on the objective. Of course, this is not a comprehensive list and needs to be adapted based on the organization’s needs.

Increase operational efficiencies

  • Total cost of ownership (license, FTEs, cost of compute) of toolchain
  • Cycle time
  • Deployment frequency
  • Developer turnover
  • Employee satisfaction

Deliver better products faster

  • Revenue
  • Number of customers
  • Market Share
  • Percentage of releases on time, on-budget releases
  • Cycle time; time per stage and waiting time; throughput per developer
  • Mean time to resolution (MTTR)

Reduce Security and Compliance Risks

  • Percentage of code scanned
  • Percentage of critical security vulnerabilities that escaped development
  • Audit pass rate; time spent on audits
  • Mean time to resolution (MTTR) of security vulnerabilities

GitLab can help

GitLab can help you achieve the digital transformation objectives identified above with the most comprehensive DevSecOps platform. We can help simplify your software delivery toolchain - by ditching the plugins, simplifying integration and helping your teams get back to what they do best - deliver great software.

GitLab supports you across your entire software delivery lifecycle - from idea to production. Rather than organizing work and tools in a sequence of steps and handoffs, which creates silos and integration issues, GitLab unleashes collaboration across the organization - giving visibility into the workflow, process, security, and compliance across the DevSecOps lifecycle

Read more about how GitLab can support your digital transformation journey

Value stream management and DORA metrics to drive engineering productivity

Read more about GitLab customer journeys

See what analysts are saying about GitLab

Looking for more resources on GitLab? go to the documentation or view the blog


Here’s a list of resources on digital transformation that we find to be particularly helpful. We would love to get your recommendations on books, blogs, videos, podcasts and other resources that offer valuable insight on the definition or implementation of the practice.
Please share your favorites with us by tweeting us @GitLab!

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