The future of SaaS hosted Git repository pricing

May 11, 2016 · 6 min read
Sid Sijbrandij GitLab profile

Today GitHub announced pricing changes to all of their paid plans on With these changes, paid plans on will now include unlimited private repositories. At GitLab, we were not surprised to hear about these pricing changes. We believe they are inline with how pricing will move in the future. At GitLab, we think per-user pricing is the best pricing model because it is more predictable, less restrictive on code, and aligned with value the organization gets.


The rise of microservices, an approach to development in which you structure your software into smaller individual service-oriented units. Each microservice then runs its own process and they communicate with each other through APIs. This software development approach is known to have four primary benefits: agility, efficiency, resiliency, and revenue. With such tangible business benefits, it is no wonder why Google, Amazon, and Facebook have been using microservice development practices for over a decade. Matt Miller details the significance of microservices in his article, ‘Innovate or Die: The Rise of Microservices’ published in January 2016 on Sequoia Capital’s blog.

Unlimited repos is table stakes

As more and more developers, teams, and organizations seek out the advantages of microservices, they’ll need more repositories to support this new code structure. Basically, the more microservices you have the more repositories you’ll need. That is why it is not surprising that GitHub has announced free private repositories. With their announcement today, now,, and all offer unlimited private repositories. It does not cost companies much more to host additional repositories for a given user. You can think of hosting additional repositories like you think about your email. Once you have an email account, you are usually not asked to pay more to store more. Unlimited repositories have become table stakes for a Git hosting SaaS service.

Pricing overview

Price for Git repository hosting per month in popular cloud solutions old new
Personal usage        
1 private repo $7 $7 $0 $0
100 private repos $200 $7 $0 $0
For organizations        
5 collaborators depended on repos $25 $0 $0
10 collaborators depended on repos $90 $10 $0
11 collaborators depended on repos $99 $25 $0
100 collaborators depended on repos $900 $100 $0
Unlimited collaborators   N/A $200 $0

Unlimited is great

It’s awesome that repositories have become table stakes across the market. We truly believe it will lead to better development practices since developers will no longer be constrained with physical storage or with financial limitations. However, with more repositories, we assume developers will write more code and seek out more contributors to collaborate on your projects.

For some this is a price increase

While the news of GitHub’s pricing is great if you have a lot of repos, it is not so helpful to people who have a lot of contributors. At GitLab, we strongly believe that “everyone can contribute.” This message is exemplified not only in how we build our own products but also in how we price them. On, our free SaaS version, we offer unlimited private repositories, unlimited contributors, and unlimited CI runners, all for free.

Here are some examples and quote's we've read about how these pricing changes will affect GitHub users.

Business models

When it comes to SaaS hosted Git repository pricing models, it seems GitHub is pursuing more of a network pricing model where users are asked to pay for 3rd party services. Atlassian is leveraging their expansive product suite to get users to get additional paid services from them, like JIRA and Bamboo. At GitLab, we offer a free product with free services, for example unlimited CI Runners. Our goal is to make our solution include everything you need to go frictionless from idea to production at a price where everyone can contribute.

Why is free

Typically, when we are out introducing GitLab at events, or even to friends, they ask, how is it all free?. We currently have the following offerings:

We detailed our thinking about why GitLab will be free now and free forever in 2015. Our goal has always been two-fold: to build an integrated solution that supports the full software development lifecycle and to make our products accessible so that everyone can contribute. Within our business model, we make money through our on-premises solution. This is what allows us to offer completely free products. As more and more people see the benefit of a free solution that supports coding, testing, and deployment, we are seeing more users on Due to the rapid growth,'s performance slowed down. We recognize this and we have been working really hard to make faster. As you explore what solutions are best for you, your team, or your company, we hope that you’ll consider us. As always, if you have any questions or comments feel free to ask them here or on our Twitter.

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