At GitLab our mission is to change all creative work from read-only to read-write so that everyone can contribute. In order to fulfill this mission, we need to create both the tools and platform to enable this change and a community of contributors who share our mission. We are just getting started in building the GitLab community and we encourage everyone to contribute to its growth.
There are many ways to participate in the GitLab community today: contributing to an open source project, contributing to our documentation, hosting your open source project on GitLab, or teaching your colleagues and collaborators about the value of Concurrent DevOps.
We are building an evangelist program to support people who share our mission and want to give tech talks, run local meetups, or create videos or blogs. We will be announcing more in Q1. For now, please email
email@example.com if you have feedback on our vision, ideas for how we can build our community, or suggestions for a name for our evangelist program.
We use the
Meetups labels to track issues. The Evangelist Program issue board provides an overview of these issues and their status.
Evangelist Program issues typically exist in the
Evangelist Program subgroup but they can also exist in Field Marketing, Corporate Marketing, or other marketing subgroups. Our upcoming Meetups are tagged with the
Meetups label and listed on the Meetups board.
We utilize a process of having a epic for current OKRs and using labels and boards to track ongoing work related to our KPIs (for example: Meetups). As our OKRs and KPIs change, this page will be updated so you can see what we are working on and track our progress.
We are actively looking at ways to improve the data collection for our Evangelist Programs. If you have ideas for how we can improve, please reach out to firstname.lastname@example.org.
Quarterly OKRs for the Evangelist Program are tracked using epics in the Corporate Marketing project with the
Key Performance Indicators for the Evangelist Program can be found in the Marketing section of GitLab's KPI index.
When reporting on program activity, you may wish to include charts or graphs for different program KPIs. For example, you will likely want to update the program metrics when preparing for a Group Conversation. When you need to report on program metrics and activity, please follow these steps:
Meetups per month (KPI)
Recent meetup activity
GitLab Heroes members
GitLab Heroes contributions
The GitLab Developer Evangelism calendar includes a list of our upcoming meetups, hackathons, office hours, and other community events. After opening the calendar, you can click on the
+ in the bottom right corner of the browser window to add
GitLab Developer Evangelism to your list of calendars in Google Calendar.
IMPORTANT: Due to the COVID-19 pandemic, GitLab is not currently supporting in-person meetups in order to encourage responsible physical distancing within our community. We encourage organizers who wish to continue to bring their communities together to use remote meeting platforms like Zoom and Google Hangouts.
GitLab supports team members and members of the wider GitLab community who want to organize or speak at meetups. Our goal in supporting these events to better engage with and increase connections among the GitLab community, increase awareness of GitLab, and better educate the technology community.
As we look to continue to engage the wider community via the GitLab Meetup program we will be creating quarterly meetup campaigns. The campaigns are in place to align meetup content with the company’s overall branding and goals and provide better support to our meetup organizers. An example of a meetup campaign was the “GitLab celebrates 10 years” campaign in October 2021 which resulted in 12 meetups.
There will be a detailed epic created for each quarterly campaign. If you are interested in organizing a meetup create an issue using this template.
We will announce the upcoming campaigns via Slack, Gitter, social calls via Twitter and LinkedIn, and issue tags.
Each meetup campaign will include the following elements (all details will be included in the meetup campaign epic):
Meetupslabel, and be given a due date on the date of the event. Meetup issues created by a GitLab team member will have those attributes added via the template.
email@example.com. You can find the list of GitLab meetups on the meetup.com page.
Start from a templatein the right sidebar and choosing a template that best fits your event.
GitLab provides support to meetup organizers to drive attendance at meetup events. In order to help support our organizers, the Evangelist Program Manager takes the following steps when an event is scheduled:
Organizers are encouraged to take the following steps to drive attendance to their events:
Note: GitLab asks that community organizers do not create social media accounts that make use the GitLab logo or trademark in their username and profile as this may create confusion as to whether or not you are affiliated with GitLab in any way. Instead, we encourage our community organizers to leverage the communications tools on Meetup and their own social media profiles for community building and outreach. If social media outreach is needed to promote events or attract new members to a group, GitLab's social media team will amplify the personal accounts of organizers, when appropriate.
IMPORTANT: Due to the COVID-19 pandemic, GitLab is not currently supporting in-person meetups in order to encourage responsible physical distancing within our community. In order to reinforce this policy, we are suspending reimbursement for meetup expenses for in-person events at this time. We encourage organizers who wish to continue to bring their communities together to use remote meeting platforms like Zoom and Google Hangouts.
GitLab Meetup Starter Kits containing t-shirts, stickers, and info cards are available in Printfection. Please note we need at least 4-6 weeks to ship any meetup swag and that all shipping is significantly delayed due to COVID restrictions.
For GitLab team members, please follow these steps to provide meetup organizers with a link to order a GitLab Meetup Starter Kit:
+ GET NEW LINK.
MARK LINK AS SENTinside the popup.
For Meetup organizers:
For some virtual meetups, a Zoom link may be required to execute the event. To create a Zoom link for a meetup, follow these steps:
If you must edit a meeting, following steps 1-3 from above will show a list of your upcoming meetings. Then click the "Edit" button next to the meeting that you want to change.
Meetups help us raise awareness of GitLab and build communities in new places. We love to track them to know where the community is growing. If you are speaking at a meetup as a representative of GitLab or you are giving a talk about GitLab, please let us know! Here's how and why we do this:
To ensure proper metrics we must vet for:
GitLab Heroes engages, supports, connects, and recognizes members of the wider GitLab community who make outstanding contributions to GitLab and our community around the globe. Examples of activities that may make a member of the wider GitLab community eligible for the Heroes program include:
Heroes are eligible for rewards to help enable and encourage contributions. These rewards include:
We have three levels of Heroes: Contributor, Hero, Superhero. A community member's contributions will determine at which level they enter the program and the benefits for Heroes increase as they progress through the levels. More detail can be found in the Hero's Journey section of the Hero's page.
Community members who are interested in applying for the Heroes program should apply through the application form on the Heroes page.
The Heroes program is managed by the Evangelist Program Manager with support from the GitLab's Developer Evangelism team. The Evangelist Program Manager leads the review of applications along with the Developer Evangelism team. The Evangelist Program Manager also serves as the main point of contact with the Heroes community, manages Heroes related marketing pages and events, and is responsible for the adminstration of the program including metrics and KPI tracking.
Select Heroes may be asked to join the GitLab Developer Evangelism Community. At that point, those community members will be supported by and engage with the Developer Evangelism team.
Please email us at firstname.lastname@example.org if you have questions about the GitLab Heroes program.
We use GitLab to manage our Heroes application process. To apply for GitLab Heroes, community members must follow these steps:
GitLab Heroes Applicationproject using GitLab's Service Desk feature. Note: only GitLab team members can view this project as the issues may contain applicants' email addresses.
heroes-applicationtemplate to their Service Desk issue.
After completing the above steps, the application is ready for review. The review committee consists of the Evangelist Program Manager as the lead with the Code Contributor Program Manager supporting. The composition of the review committtee is subject to change. Any changes will be reflected here.
Generally, applicants will receive a response from GitLab within two weeks of submitting an application. Following the review process, the Evangelist Program Manager will inform folks who are selected to be GitLab Heroes of your status including the level (
Superhero) at which time you will enter the program. If you have any questions about the status of your application, please reach out to email@example.com for support.
We conduct semi-annual reviews of the current GitLab Heroes members to ensure they are remaining active in the community in order to maintain their GitLab Heroes status. When a current GitLab Hero is inactive, the Evangelist Program Manager will contact them to identify the reasons and work with them to resolve any blockers or issues. When a GitLab Hero no longer plans to remain active in the GitLab community, the Evangelist Program Manager will remove them from the active membership of the program.
Upon acceptance, Heroes are asked to submit a Merge Request to add themselves to the GitLab Heroes members page.
To add yourself to the Heroes page, you will need:
- Crop image to a perfect square.
- Keep maximum dimension under 400 by 400 pixels.
- Use the JPEG (
.jpg) or PNG (
- Test image in color and black-and-white.
- Name file
yournameinlowercaseand add the appropriate file extension.
Once you have the above items, follow these steps to add yourself to the Heroes page:
Web IDEnear the middle of the page.
Forkto create a Fork of the repo which will allow you to make changes and submit a Merge Request.
heroes.ymlfile open in your browser once the fork has been created. Add the following fields to the end of the file and enter your information into each of the blank fields:
- type: person name: locality: country: role: GitLab Hero twitter: bio: gitlab: picture:
heroes.yml, use the file browser on the left side of the screen to navigate to
⋁icon next to the
heroesdirectory, select upload file, and upload the photo of yourself. Be sure to follow the picture requirements listed above and confirm that the file name matches your
Commitbutton in the bottom left. It should say something like
2 unstaged and 0 staged changes. This will bring up a sidebar with an
Create a new branch. Name the branch in the format of
YOURINITIALS-heroes-pageor similar. Tick the
Start a new merge requestcheckbox. Then click
Create merge requestbutton at the top of the page.
Allow commits from members who can merge to target branchas detailed on the Allow collaboration on merge requests across forks page in our docs.
@jrachel1in a comment in the merge request so our team can review and merge.
Upon accepting new members to the GitLab Heroes program, newly accepted members should be invited to the GitLab Heroes project by the Evangelist Program manager.
To add a new member to the project:
Project information > Membersin the left sidebar.
Invite Member, input all new members using their GitLab username or email address associated with their application.
Choose a role permissionto
Access expiration dateone year from the date of acceptance.
Communication with Heroes applicants and members of the GitLab Heroes program is conducted through email updates, generally from the Evangelist program, and via the GitLab Heroes project. Please communicate using MRs and Issues in the GitLab Heroes project whenever possible to provide transparency to the wider GitLab community and allow for easier collaboration.
When communicating with GitLab Heroes:
Please follow the process detailed in the GitLab Heroes project to request support from Heroes.
GitLab team members can issue a Ultimate license to GitLab Heroes by following the steps below. These licenses are only open to GitLab Heroes at the Hero or Superhero level. Licenses should be issued for 6 months and can be extended as long as the GitLab Hero maintains their Hero or Superhero status in the program.
Request that the GitLab Hero sign-up for a free trial on GitLab.com via our trial page.
GitLab.com Trial Extensiontemplate.
GitLab Heroes swag is available only for GitLab Heroes.
Gitlab Heroes swag fulfillment is managed by Printfection.
GitLab team members who wish to provide Heroes with swag, which is typically done upon acceptance to the program, please follow this process:
+ GET NEW LINK.
MARK LINK AS SENTinside the popup.
To replish Heroes swag, please follow the necessary steps in the Merchandise workflow pages of the Handbook.
The GitLab Heroes project is used for discussion via Issues, as a repo for materials that GitLab Heroes create, and a home for other resources for members of the program. Everyone in the program will have Developer access. GitLab Heroes and our community are encouraged to contribute to the project.
If you are organizing or speaking at a community-driven GitLab-centric event, we will do our best to support you including connecting you with speakers and, when possible, sending stickers or other small swag items. At this time, we are unable to provide financial support to community events. If you have questions, you can always reach us by sending an e-mail to
Student hackathons are the events most frequently submitting requests for support from GitLab. Hackathon organizers who wish to leverage GitLab's DevOps platform for their events are encouraged to use free trials for their events. This can be done by directing hackathon participants to apply for a free trial of GitLab for use during the hackathon which will allow them to use all of GitLab's features. In some cases, if your event meets the criteria above at a score of 9 or higher, we may also send stickers for participants or swags as prizes. Given the volume of requests we receive, providing financial support for these events is not feasible.
We'd love to support you if you are organizing an event, be it GitLab-centric or around a topic where GitLab content is relevant (e.g. DevOps meetup, hackathon, etc.). There are a few ways you can get in touch with speakers from the GitLab team and the wider community to participate and do a talk at your event:
For GitLab team members, you can check the #cfp channel on Slack where many of our active tech speakers will see your speaker request. Most speakers will also be able to do talks remotely if the event is virtual or if travel is a challenge.
If you have questions, you can always reach us by sending an e-mail to
GitLab team members and members of the wider GitLab community are encouraged to nominate community members to participate in our programs. This is a valuable way to contribute to the growth and sucess of the GitLab community.
To nominate a community member who may be interested in becoming a code contributor or meetup organizer, who actively shares their knowledge of GitLab in talks or blog posts, or who meets the criteria for the GitLab Heroes program, please contact the Community Relations team by emailing firstname.lastname@example.org.
GitLab actively supports content contributors. Our community team tracks GitLab content and our evangelist program manager and editorial team regularly reviews the content. If you would like to submit your content for review, please create an issue on our evangelist program project.
We make an effort to amplify and support content contributions that generate value for our community. Criteria we consider include: how well a post addresses an issue in the Community Writers issue tracker, how well a post aligns with our strategy and values, and how well a post is written.
The Evangelist Program Manager must collect a signed
Media Consent and Release Form before their content is published by GitLab. GitLab team members can request a copy of the form to send to members of the wider GitLab community via the #legal channel in Slack.
Our Evangelist Program Manager hosts office hours via Zoom every Friday at 10:00am ET excluding holidays. They want to answer your meetup, events, and public speaking questions and hear your feedback on our programs! You can see the meeting information and join the call via the Community Events calendar.
For resources for GitLab team members who are planning on attending events or speaking at conferences, see Speaker Resources.