PR Manager

Role

The GitLab PR Manager will help GitLab build thought leadership and drive conversation in external communications channels. This position is responsible for contributing to developing and overseeing different aspects of the public relations (PR) strategy at GitLab, and will work across global teams to develop and execute public relations (PR) campaigns in line with GitLab’s key initiatives.

Responsibilities

Think globally to implement global PR campaigns.
Execute thought leadership, product, partner, technical, channel, crisis, rapid response and proactive PR campaigns.
Manage GitLab’s PR agency relationship and develop a PR program in line with overall corporate marketing objectives and goals.
Work closely with executives, spokespeople and the greater organization to develop press releases, blog posts and media relations strategy for GitLab announcements and news.
Collaborate across the organization to support the news cycle through various channels, as well as educate teams on news.
Oversee the GitLab awards submission program.
Respond to daily media inquiries in a timely and professional manner.
Have your finger on the pulse of the news and provide an overview of interesting news and trends.
Report back on press activities, coverage, opportunities, successes and press feedback.
Measure our PR successes in relation to awareness and impact.

Requirements

Strong media relations skills and a passion for PR.
A natural storyteller with excellent writing skills.
Able to coordinate across many teams and perform in a fast-moving startup environment.
Proven ability to be self-directed and work with minimal supervision.
Outstanding written and verbal communications skills.
You share our values, and work in accordance with those values.
Highly organized, detail-oriented and able to meet deadlines consistently.
Ability to use GitLab

Levels

PR Manager

Job Grade

The PR Manager is a grade 6.

Responsibilities

Execute PR plans that align with the team’s OKRs and goals.
Work day-to-day with media and global PR agencies to support PR efforts and campaigns.
Ability to develop press releases, media pitches, and more.
Work with cross-functional teams to seek out potential news/announcements or proactive story ideas for thought leadership.
Strong self-starter and ability to independently manage projects from start to finish.

Requirements

6+ years experience in public relations, preferrably at least 2-3 years of agency experience.
Experience in enterprise software or developer public relations.
Ability to develop strategic and proactive PR plans in coordination with the PR team and wider corporate communications team.
Experience working with technology, business, and trade media to achieve impression goals.
Excellent verbal communication skills.
A natural storyteller with excellent writing skills.
Highly organized, detail-oriented and able to meet deadlines consistently.
Strong time management skills.
Ability to successfully coordinate with cross-functional teams and perform in a fast-moving environment.
Experience working with and managing PR agencies.
Strong ability to use GitLab.
Share GitLab values, and work in accordance with those values.

Senior PR Manager

Job Grade

The Senior PR Manager is a grade 7.

Responsibilities

Develop PR strategy and vision.
Collaborate across teams to determine PR calendar.
Determine ways to drive traffic to site to support various intiatives.
Manage and mentor members of the team to grow in their PR careers.
Responsible for ideation of PR activities, OKRs, and reporting on results.
Think globally to implement global PR strategy and campaigns.
Plan, implement and manage PR programs for product, security and partner/channel including thought leadership, technical, crisis, rapid response and proactive PR campaigns.
Engage and coordinate with GitLab’s PR agency relationship and develop a PR program in line with overall corporate marketing objectives and goals.
Work closely with executives, spokespeople and the greater organization to develop press releases and media relations strategy for GitLab announcements and news.
Collaborate across the organization to support the news cycle through various channels, as well as educate teams on news.
Respond to daily media inquiries in a timely and professional manner.
Have your finger on the pulse of the news and provide an overview of interesting news and trends.
Report back on press activities, coverage, opportunities, successes and press feedback.
Collaborate across teams and PR agencies to determine the PR calendar.

Requirements

8+ years experience in public relations.
Experience in enterprise software or developer public relations.
Experience managing a team of PR professionals.
Ability to develop strategic and proactive PR plans in coordination with the PR and wider corporate communications team
Experience working with technology, business, and trade media to achieve impression goals
Excellent written and verbal communication skills
A natural storyteller with excellent writing skills.
Highly organized, detail-oriented and able to meet deadlines consistently.
Ability to independently manage projects from start to finish; work with light supervision.
Able to coordinate across many teams and perform in a fast-moving environment.
Experience working with and managing PR agencies
Strong ability to use GitLab.
Share GitLab values, and work in accordance with those values.

Content

The content specialty covers developing and overseeing the PR content strategy, which includes contributed articles, thought leadership content for PR campaigns and proactive media outreach, customer case study promotion, press release development and award submissions. As a part of the PR content strategy, this role oversees media sponsorship enagagements, leads content ideation, drafting content and ensuring GitLab is maximizing and fulfillling the sponsorship agreements. This role also ensures the GitLab Press Page, Press Kit and Corporate Communications Handbook pages are updated regularly.

Events

This specialty maps to the Field Marketing and Corporate Event departments at GitLab. The event specialty covers developing and overseeing the PR strategy for 3rd party tradeshows and GitLab hosted-events.

Partner and Channel

This specialty maps to the partner and channel marketing department at GitLab. The partner and channel specialty covers developing and overseeing the PR strategy, announcements and campaigns related to any tech partners or channel partners. This includes promotion of key technology integrations and alliances, promotion of key channel partnerships, reviewing partner-led announcements around joining the GitLab Partner Program, and developing proactive partner storylines for press engagements and events. Additionally, this role is responsible for ensuring partner and channel storylines are integrated for a holistic GitLab offering view.

Product

This specialty maps to the Product Marketing department at GitLab. The product specialty covers developing and overseeing the PR product strategy, which includes promotion of releases, developing product storylines for press engagements, and product awards submissions. Additionally, this role is responsible for ensuring partner and channel storylines are integrated for a holistic GitLab offering view.

Public Sector

This specialty maps to the Public Sector department at GitLab. The Public Sector specialty will support the Public Sector among other related focus areas such as security and channel partner efforts. This role will support a wide range of existing communications activities, work cross functionally across internal teams on campaigns and also have the opportunity to build and manage dedicated programs. The role will be responsible for proactive storytelling; partnering with the Public Sector, Security, Channel, and Marketing teams to support announcements and proactive PR campaigns; executing event focused PR programs; and coordinating with global PR agencies. The ideal candidate for the role will have 2+ years experience working in the Public Sector, must be a United States citizen, strong media relations experience, experience working with external PR agencies/partners, and an enthusiasm to be part of a high performing corporate communications team that represents GitLab, the complete DevOps platform.

Manager, PR

Job Grade

The Manager is a grade 8.

The GitLab Manager, PR will lead a team of PR managers to build GitLab thought leadership and drive conversation in external communications channels. This position is responsible for leading the PR team focused on developing and overseeing the PR strategy and campaigns for product, security, verticals and partner and channel at GitLab. This person will not only manage a team of PR professionals but will also work across global teams to provide strategic guidance and develop and execute PR campaigns for tier one partners and GitLab campaigns.

Responsibilities

Think globally to implement global PR strategy and campaigns.
Plan, implement and manage PR programs for product, security, verticals and partner and channel including thought leadership, technical, crisis, rapid response and proactive PR campaigns.
Manage GitLab’s PR agency relationship and develop a PR program in line with overall corporate marketing objectives and goals.
Work closely with executives, spokespeople and the greater organization to develop press releases and media relations strategy for GitLab announcements and news.
Collaborate across the organization to support the news cycle through various channels, as well as educate teams on news.
Respond to daily media inquiries in a timely and professional manner.
Have your finger on the pulse of the news and provide an overview of interesting news and trends.
Report back on press activities, coverage, opportunities, successes and press feedback.
Measure PR successes in relation to awareness and impact.
Develop PR strategy and vision.
Collaborate across teams and PR agencies to determine the PR calendar.
Manage and mentor members of the team to grow in their PR careers.
Responsible for ideation of PR activities for product, security and partner/channel, OKRs, and reporting on results.

Requirements

10+ years experience in public relations and/or marketing communications
Strong media relations skills and a passion for PR.
A natural storyteller with excellent writing skills.
Able to coordinate across many teams and perform in a fast-moving environment.
Proven ability to be self-directed and work with minimal supervision.
Outstanding written and verbal communications skills.
Share GitLab values, and work in accordance with those values.
Highly organized, detail-oriented and able to meet deadlines consistently.
Experience managing PR agencies and driving results.
A proven track record of successful PR campaigns
Ability to independently manage projects from start to finish.
Strong ability to use GitLab.

Senior Manager, PR

Job Grade

The Manager is a grade 9.

Requirements

12+ years experience in public relations and/or marketing communications
Experience managing a team of public relations professionals.
Experience running PR efforts at an enterprise technology company.
Ability to create quarterly and yearly PR plans.
Ability to think cross-functionally when setting team’s OKRs and campaigns.

Career Ladder

The next step in the PR job family is not yet defined at GitLab.

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 Reasons to Work for GitLab:

Mission: Everyone can contribute
Results: Fast growth, ambitious vision
Flexible Work Hours: Plan your day so you are there for other people & have time for personal interests
Transparency: Over 2,000 webpages in GitLab handbook, GitLab Unfiltered YouTube channel
Iteration: Empower people to be effective & have an impact, Merge Request rate, We dogfood our own product, Directly responsible individuals
Diversity, Inclusion & Belonging: A focus on gender parity, Team Member Resource Groups, other initiatives
Collaboration: Kindness, saying thanks, intentionally organize informal communication, no ego
Total Rewards: Competitive market rates for compensation, Equity compensation, global benefits (inclusive of office equipment)
Work/Life Harmony: Flexible workday, Family and Friends days
Remote Done Right: One of the world's largest all-remote companies, prolific inventor of remote best practices

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.

Last modified December 3, 2023: Migrate automation from www-gitlab-com to handbook (6184f29b)

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