Product Marketing Managers at GitLab have a unique opportunity to contribute to our mission:
To change all creative work from read-only to read-write so that everyone can contribute. When everyone can contribute, consumers become contributors, and we greatly increase the rate of human progress.
Product marketing managers at GitLab help tell the story about the value of how GitLab helps to unlock the potential of sharing and contribution. As a Product Marketing Manager, you understand our customers, our community, and the challenges they face. You write about their story and help them understand how GitLab can help them become the heroes they really are.
We work in a unique way at GitLab, where flexibility meets a high paced, pragmatic way of working. And everything we do is in the open. We recommend looking at our product marketing handbook to get started.
The Product Marketing Manager is a grade 7.
Senior product marketing managers are leaders and bring deep experience in a specific domain. Through your leadership, experience, and insight, you will position GitLab to address business challenges, contribute to the product strategy, and provide thought leadership. You will be expected to prioritize and manage your work with minimal guidance from leadership or other product team members.
The Senior Product Marketing Manager is a grade 8.
The Principal Product Marketing Manager is a grade 9.
Market Justification: The principal level of this role exists at GitLab to ensure thought leadership in the market to inform future strategy. This role protects revenue growth in future fiscal years. This is a very niche role, with a specialised skill set reporting to the Director, Product Marketing.
As a Product Marketing Manager, Security you will work closely with our marketing, engineering, business development and sales team, and partners to help them understand how GitLab security capabilities solve customer problems as well as educate them about market competitors. You will also be responsible for crafting, testing, creating and rolling out messaging and positioning of GitLab’s security capabilities.
As a Sr. Product Marketing Manager, Monitoring you will work closely with our marketing, engineering, business development, and sales team, and partners to help them understand how GitLab monitoring capabilities solve customer problems as well as educate them about market competitors. You will also be responsible for crafting, testing, creating and rolling out messaging and positioning of GitLab’s monitoring capabilities.
As a Sr. Product Marketing Manager, Developer (Create), you will work closely with our marketing, engineering, business development, and sales team, and partners to help them understand how GitLab source code management capabilities and developer features help solve customer problems as well as educate them about market competitors. You will also be responsible for crafting, testing, creating and rolling out messaging and positioning of GitLab’s scm capabilities.
As a Product Marketing Manager, Verify you will work closely with our marketing, engineering, business development, and sales team, and partners to help them understand how GitLab continuous integration, testing, and quality management capabilities help solve customer problems as well as educate them about market competitors. You will also be responsible for crafting, testing, creating and rolling out messaging and positioning of GitLab’s CI capabilities.
As a Product Marketing Manager, Agile-Planning you will work closely with our marketing, engineering, business development, and sales team, and partners to help them understand how GitLab planning and portfolio management capabilities help solve customer problems as well as educate them about market competitors. You will also be responsible for crafting, testing, creating and rolling out messaging and positioning of GitLab’s agile project management capabilities.
As a Competitive Intelligence Product Marketer, you will work closely with a wide range of cross-functional teams (Product, Marketing, Sales) to turn competitive insights into actionable advantages for GitLab’s go-to-market motion. To achieve this ambition, you will organize and distill competitive intelligence, educate our teams, and create specific competitive playbooks & content that increase our share of the market.
As a Customer Advocacy Product Marketer, you will identify, activate, and amplify the voice of the customer in order to improve sales success and demonstrate GitLab’s momentum as an enterprise-trusted brand. Customer proof points are a critical enabler of high growth and among the most powerful tools that can be used within the sales process. They help to establish credibility, trust, and reduce the customer’s perception of risk. The primary deliverables are customer references and case studies (written and video), customer quotes, Customer Advisory Board, product peer reviews, and customer speakers.
As a Analyst Relations Product Marketer, you will design, execute, and manage GitLab's overall industry analyst, influencer, and thought leader strategy and plan. The Analyst Relations Product Marketer will create, nurture, and manage positive relationships with industry analysts, industry influencers, and thought leaders, serving as a key, centralized contact point and connector. Additional, this role will establish and maintain regular communication with analysts and influencers via multiple channels which you will develop to engage and educate these communities on GitLab strategy, roadmap and product updates.
As a Product Marketing Manager, Market Insights, you will bring your market knowledge and experience to help shape our go to market strategy, messaging and execution. You will partner closely with our marketing, engineering, business development, sales team, and partners to help them address the unique requirements of the DevOps market.
Grade 7:
Grade 8:
Grade 9:
The next step in a Senior Product Marketing Manager's career at GitLab is to be a Manager, Product Marketing..
Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.
Additional details about our process can be found on our hiring page.
GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.
We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.
Top 10 Reasons to Work for GitLab:
See our culture page for more!
Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.