Field Marketing Coordinator

A Field Marketing Coordinator is a regionally focused, highly organized person who can do the hands-on work of managing logistics and details for events taking place in the region this role supports. The Field Marketing Coordinator will work within the Field Marketing organization and will report into the regional Field Marketing Leader.

Field Marketing Coordinator Regions:

North America EMEA

Responsibilities

Assist Field Marketing Managers by securing suitable venues for regional events, per event type and budget.
Manage all supporting logistics for field events, including printing, promotional items, supporting materials, shipping and receiving.
Assist in facilitating lead gathering and reporting.
Research/execute third-party conferences and collect information for relevant programs across the regions to determine adjustments and improvements.

Requirements

2+ years experience in marketing or event management with the desire to learn more about Field Marketing.
Organized and efficient, able to develop and execute against a clear plan.
Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders.
Team player with ability to work independently and autonomously.
Flexibility to adjust to the dynamic nature of a startup.
Occasional domestic travel to support events - less than 20%.

Hiring Process for North America

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find her/his job title on our team page.

Selected candidates will be invited to schedule a screening call with our Global Recruiters
Next, candidates will be invited to schedule a first interview with the Manager, Field Marketing North America
Then, candidates will be invited to schedule a second interview with one of our Regional Field Marketers
Candidates will then be invited to schedule a third interview with our Regional Sales Development Managers
Our CMO may choose to conduct an interview.
Finally, our CEO may choose to conduct a final interview.
Successful candidates will subsequently be made an offer via email.

Hiring Process for EMEA

Selected candidates will be invited to schedule a screening call with our Global Recruiters
Next, candidates will be invited to schedule a first interview with the Field Marketinng Manager, EMEA
Then, candidates will be invited to schedule a second interview with the Manager, Field Marketing North America
Then, candidates will be invited to schedule a third interview with one of our SDR Managers
Candidates will then be invited to schedule a forth interview with one of our Regional Sales Directors
Our CMO may choose to conduct an interview.
Finally, our CEO may choose to conduct a final interview.
Successful candidates will subsequently be made an offer via email.

Field Marketing Manager

The Field Marketing Manager position is responsible for all regional marketing supporting sales in their specific region.

Field Marketing Manager Regions:

Field Marketing Manager - US-West is responsible for supporting our US West sales terrority.

Field Marketing Manager - US-East is responsible for supporting our US East sales terrority (excluding the East-Central).

Field Marketing Manager - US-East-Central is responsible for supporting the East-Central sales terrority.

Field Marketing Manager - US-Public Sector is responsible for supporting the US-Public Sector sales terrority.

Field Marketing Manager - EMEA is responsible for supporting our Europe, Middle East, and Africa (EMEA) sales team.

Field Marketing Manager - APAC is responsible for supporting our Asia Pacific (APAC) sales team.

A successful Field Marketing Manager has strong understanding of sales-focused marketing as well as our audiences of enterprise IT leaders, IT ops practitioners, and developers. They enjoy taking charge of regional marketing programs, detailed planning, proactive communication, and flawlessly delivering memorable marketing experiences that support our sales objectives.

Responsibilities

Adapt digital and content marketing programs to the needs of a regional sales team.
Create, expand, and accelerate sales opportunities through regional and account-based marketing execution, within marketing defined strategy.
Be an advocate for the sales region you support and help the rest of the marketing department understand their priorities.
Be an advocate for the marketing department and help the sales team you support understand the marketing department's priorities.
Swag management for sponsored events, GitLab owned events, and in support of the sales department.
Decision making and discretion regarding event selection and planning in support of regional sales objectives.
Regional event strategy, decision making, and onsite management.
Event logistics in support of the team. From helping to book space for meetings to making sure the booth is staffed, and making sure every aspect of our events are well organized.

Requirements

Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.
7+ years of experience.
Strong communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.
Ability to empathize with the needs and experiences of IT leaders, IT ops practitioners, and developers.
Extremely detail-oriented and organized, and able to meet deadlines.
You share our values, and work in accordance with those values.
A passion and strong understanding of the developer tools, IT operations tools, and/or IT security markets.
Experience with supporting both direct sales and channel sales teams.
Leadership at GitLab
Travel up to 50%

Additional Requirements for EMEA

Past experience running marketing to develop DACH, BENELUX, Nordics, and/or UK & Ireland.
Strong understanding of marketing to the automotive, banking, and tech sectors.

Senior Field Marketing Manager

As Field Marketing Managers progress throughout their career at GitLab or we find the need to hire a Field Marketing Manager who has more years of relevant experience, there will be a need for a Senior Field Marketing Manager position with in the Field Marketing Organization. The Senior Field Marketing Manager will report into the Manager of Field Marketing for which region he/she reports into.

Responsibilities

This role includes all of the responsibilities above, plus:

Be a leader in working cross-functionally to drive the execution of demand generation and field marketing plans, aligning with other areas of marketing.
Manage relevant agencies and 3rd parties in the execution of programs.
Be willing to act as a Senior leader on the Field Marketing team, mentoring and guiding Field Marketing Coordinators and Managers.
Be a leader in building and driving process within the Field Marketing organization.

Requirements

This role includes all of the requirements above, plus:

10+ years of experience building and executing a regional strategy.
Proven ability to build and drive a budget within the territory.
Experience in enterprise solution demand creation and field marketing.
Strong orientation to managing program details.
Travel up to 50% .

Manager, North America Field Marketing

As GitLab grows, it will be important to have regional leadership to scale the field marketing activities. The Manager, North America Field Marketing, is a leadership role responsible for managing field marketers in North America, including both commercial and public sector activities. The Manager, North America Field Marketing will report to the Chief Marketing Officer.

Responsibilities

Manage a team of field marketers to develop and execute a regional demand generation strategy in line with company sales goals.
Represent field marketing with field sales peers and management.
Collaborate with senior marketing leaders, finance and sales leaders to create integrated plans and budgets.
Be a player/coach, executing and managing marketing activities.
Hire exceptional field marketers who align with GitLab values.

Requirements

The manager role includes all of the requirements above, plus:
10+ years of marketing experience
Strong communication skills with senior marketing and sales leaders.
Experience managing direct or cross-functional teams of 3-10 marketers.
Experience managing a multi-million dollar marketing budget and working with senior finance and marketing leaders on annual budgeting processes.
Demonstrated track record of driving results and staying within a budget.

Hiring Process

Qualified candidates will be invited to schedule a screening call with one of our Global Recruiters.
Next, candidates will be invited to schedule a series of 45 minute interviews with the CMO, Director of Field Marketing, regional sales leader, and a seller who he/she would support.
Depending on location, candidates may meet in person with any of the above.
Finally, our CEO may choose to conduct a final interview.
Successful candidates will subsequently be made an offer via email. The total compensation for this role listed in https://about.gitlab.com/job-families/marketing/field-marketing-manager/ is 100% base salary.

Additional details about our process can be found on our hiring page.

Compensation

Components

Compensation at GitLab consists of:

Base salary
Options
Bonus in some functions
Discretionary bonus
Retirement contributions in eligible regions
Pay for equipment
Remote work
Unlimited time off
Benefits

Base salary calculator

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Annual Compensation

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Please note that if we are actively hiring for a position, you will see it listed on our jobs page, where all of our current openings are advertised. To apply, please click on the name of the role you are interested in, which will take you to our applicant tracking system (ATS), Greenhouse.

Avoid the confidence gap; you do not have to match all the listed requirements exactly to apply. Our hiring process is described in more detail in our hiring handbook.

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 1,000 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, frugality, collaboration, directness, kindness, diversity, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 reasons to work for GitLab:

Work with helpful, kind, motivated, and talented people.
Work remote so you have no commute and are free to travel and move.
Have flexible work hours so you are there for other people and free to plan the day how you like.
Everyone works remote, but you don't feel remote. We don't have a head office, so you're not in a satellite office.
Work on open source software so you can interact with a large community and can show your work.
Work on a product you use every day: we drink our own wine.
Work on a product used by lots of people that care about what you do.
As a company we contribute more than we take, most of our work is released as the open source GitLab CE.
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See our culture page for more!

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