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Content Marketing

Content Marketing

You are highly creative, self-motivated, and love to write and create content. You have experience building and engaging audiences across a variety of channels and content formats, and employ empathy and respect for your audiences. You are able to put yourself in the shoes of others in order to understand their needs, pain points, preferences, and ambitions and translate that into multimedia experiences. Additionally, you are excited about experimentation and analyzing the results.

Responsibilities

  • Manage content production from start to finish
  • Create content including blog articles, infographics, eBooks, web pages, white papers, webinars, and reports
  • Tailor content to buyer personas and segments
  • Work with subject matter experts as needed to gather source material and technical expertise
  • Contribute to the strategy and planning of content marketing initiatives
  • Develop a deep understanding of our corporate and product messaging
  • Translate messaging into engaging narratives and multimedia experiences
  • Copywriting and copyediting as needed

Requirements

  • Excellent writer and researcher with a strong ability to grasp new concepts quickly
  • Degree in marketing, journalism, communications or related field
  • Strong communication skills without a fear of over communication
  • Familiarity with the content pillar concept
  • Extremely detail-oriented and organized, able to meet deadlines
  • You share our values, and work in accordance with those values
  • Ability to use GitLab
  • BONUS: A passion and strong understanding of the industry and our mission

Levels

Content Marketing Associate

Job Grade

The Content Marketing Associate is a grade 5.

Responsibilities

  • Execute content plan set forth my the Manager, Content Marketing
  • Writes multiple blog articles per week
  • Synthesize messaging and expertise from Product Marketing into accurate and compelling content
  • Participate in pitching articles and creative content ideas
  • Contribute results to content marketing initiatives and OKRs

Requirements

  • 1-3 years experience in a content-related role
  • Proven ability to write high-quality, long-form content on complex topics
  • Able to coordinate with multiple stakeholders and perform in a fast-moving start-up environment
  • Proven ability to work on multiple projects at a time

Content Marketing Manager

Job Grade

The Content Marketing Manager is a grade 6.

Responsibilities

  • Propose and execute on a content plan
  • Contribute ideas and solutions beyond existing plans
  • Write multiple blog articles per week
  • Strategically translate messaging into accurate, targeted, and compelling content
  • Makes decisions on, and serve as DRI for, content marketing projects and initiatives
  • Independently manage projects from start to finish
  • Influence content marketing initiatives and OKRs, and drives results

Requirements

  • 3-5 years experience in a content-related role
  • Enterprise software marketing experience
  • Proven ability to research and write on technical topics independently
  • Proven abliity to perform a content gap analysis and execute on a content plan independently

Senior Content Marketing Manager

Job Grade

The Senior Content Marketing Manager is a grade 7.

Responsibilities

  • Participate in the development of the content marketing strategy
  • Independently develop and execute a content plan
  • Expertly and independently communicate product messaging into accurate, targeted, and compelling content
  • Collaborate with Product Marketing on messaging and positioning
  • Write weekly thought leadership articles
  • Propose, implement, or lead improvements to content marketing strategy, plan, and process
  • Mentor other members of the content marketing team
  • Entrust work to other members of the content marketing team as appropriate
  • Propose new content marketing tactics, opportunities, and audiences
  • Responsible for ideation of content marketing initiatives, OKRs, and reporting on results

Requirements

  • 5+ years in a content-related role
  • 3+ years of enterprise software marketing experience
  • Proven experience writing for technical audiences on one or more of the following topics: Coding, DevOps, Cloud Computing, IT Infrastructure, Cyber Security, or Application Security
  • In-depth industry experience and knowledge in a specialty
  • Proven ability to identify new audiences and opportunities, create a strategy, and execute the strategy

Specialties

Read more about what a specialty is at GitLab here.

Development (Dev)

The Dev specialty maps to the Dev department at GitLab. This specialty covers the Manage, Plan, and Create stages of the DevOps lifecycle. As a Dev specialist, you are responsible for covering topics that fall under these stages. For example: Workflow policies, project management, value stream management, code review, and source code management.

Operations (Ops)

The Ops specialty maps to the Ops department at GitLab. This specialty covers the Verify, Package, Release, Configure, and Monitor stages of the DevOps lifecycle. As an Ops specialist, you are responsible for covering topics that fall under these stages. For example: Continuous integration, continuous delivery, application performance management, PaaS, serverless, and Kubernetes.

Security (Sec)

The Security specialty maps to the Sec department at GitLab. This specialty covers the Secure and Defend stages of the DevOps lifecycle. As a Security specialist, you are responsible for covering topics that fall under these stages. For example: Application security, SAST, DAST, container security, open source security, and continuous security testing.

Email

As an email content specialist, you are responsible for copywriting email newsletters, nurture sequences, advertisments, campaigns, and announcements. You collaborate closely with the marketing program managers to execute email campaigns, A/B test email copy performance, and ensure all email communications are consistent with our brand voice and style.

Hiring Process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

  • Screening call with our Global Recruiters
  • Qualified candidates will be asked to submit 2-3 writing samples.
  • 45 minute interview with our Manager, Content Marketing
  • 45 minute interview with our Manager, Marketing Programs
  • 45 minute interview with our Manager, Global Content
  • Interview with our Senior Director of Corporate Marketing
  • Successful candidates will subsequently be made an offer via email

Additional details about our process can be found on our hiring page.

Customer Content Manager

The Customer Content Manager will partner closely with Reference Program Manager to turn customer relationships into compelling content and be a champion of our customers’ success. You will be responsible for writing case studies, creating videos and customer stories on the blog, and repacking content for use across a variety of marketing channels.

Responsibilities

  • Own GitLab’s customer content program including identifying GitLab’s strongest use cases, customer profiles, and ROI metrics
  • Champion our customers’ success by amplifying their stories and positioning them as leaders in the industry
  • Partner with GitLab’s Reference Program Manager to identify and track customer content opportunities
  • Conduct customer interviews and translate technical conversations into engaging, ROI-driven case studies
  • Partner with GitLab’s Digital Production Manager to create and scale customer video content
  • Create and repackage customer content for a variety of channels including web, blog, video, and social
  • Update and improve about.gitlab.com/customers.

Requirements

  • Experience in content marketing, journalism, or communications
  • A natural storyteller with excellent narration and writing skills
  • Experience managing a high velocity case study program
  • Experience with video production
  • Able to coordinate across many teams and perform in a fast-moving startup environment
  • Proven ability to be self-directed and work with minimal supervision
  • Ability to travel
  • Outstanding written and verbal communication skills
  • You share our values and work in accordance with those values

Hiring process

Candidates for this position can expect the hiring process to follow the order below. Please keep in mind that candidates can be declined from the position at any stage of the process. To learn more about someone who may be conducting the interview, find their job title on our team page.

  • Screening call with our Global Recruiters
  • Qualified candidates will be asked to submit 2-3 writing samples.
  • 45 minute interview with our Reference Program Manager
  • 45 minute interview with our Digital Production Manager
  • 45 minute interview with our Manager, Content Marketing
  • Interview with our Senior Director of Corporate Marketing
  • Successful candidates will subsequently be made an offer via email

Additional details about our process can be found on our hiring page.

Manager, Content Marketing

Managers in the Content Marketing team are prolific and creative content strategists. They define GitLab’s content marketing strategy, and manage a world-class team of content creators to expand GitLab's influence, awareness, subscribers, and leads. While they are strong writers, editors, and creatives, their time is spent supporting and growing the skills of their team. They own the delivery and results of Content Marketing deliverables and OKRs. They are focused on improving results, productivity, and operational efficiency. They must also collaborate across departments to accomplish collaborative goals.

Job Grade

The Manager, Content Marketing is a grade 8.

Responsibilities

  • Execute GitLab's content pillar strategy set forth by the Global Content Lead
  • Manage a team of content marketers
  • Collaborate with Product Marketing on positioning and messaging of content
  • Collaborate with Digital Marketing & Marketing Programs on content placement and activation
  • Perform regular content gap analysis to idendify areas of success, improvement, and opportunity
  • Hire and manage a world class team of content marketers
  • Hold regular 1:1s with all members of the team

Requirements

  • Degree in marketing, journalism, communications or related field
  • 3-5 years experience in content marketing or journalism at an enterprise software company or news outlet
  • 2+ years experience managing a team of writers
  • Experience defining the high-level strategy and creating content plans based on research and data
  • A dual-minded approach: Highly creative and an excellent writer/editor but also process-driven, think scale, and rely on data to make decisions
  • Strong communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external contributors
  • Obsessive about content quality not quantity
  • Regular reporting on content and channel performance
  • You share our values, and work in accordance with those values
  • Leadership at GitLab
  • BONUS: A passion and strong understanding of the industry and our mission

Career Progression

The next position in this job family is Senior Manager, Global Content.

Interview Process

  • Screening call with recruiter
  • Interview with Manager, Global Content
  • Interview with Director of Corporate Marketing (manager)
  • Interview with Senior Manager, Corporate Communications
  • Interview with CMO

Additional details about our process can be found on our hiring page.

Compensation

Components

Compensation at GitLab consists of:

  1. Base salary
  2. Options
  3. Bonus in some functions
  4. Discretionary bonus
  5. Retirement contributions in eligible regions
  6. Pay for equipment
  7. Remote work
  8. Unlimited time off
  9. Benefits

About GitLab

GitLab Inc. is a company based on the GitLab open-source project. GitLab is a community project to which over 2,200 people worldwide have contributed. We are an active participant in this community, trying to serve its needs and lead by example. We have one vision: everyone can contribute to all digital content, and our mission is to change all creative work from read-only to read-write so that everyone can contribute.

We value results, transparency, sharing, freedom, efficiency, self-learning, frugality, collaboration, directness, kindness, diversity, inclusion and belonging, boring solutions, and quirkiness. If these values match your personality, work ethic, and personal goals, we encourage you to visit our primer to learn more. Open source is our culture, our way of life, our story, and what makes us truly unique.

Top 10 reasons to work for GitLab:

  1. Work with helpful, kind, motivated, and talented people.
  2. Work remote so you have no commute and are free to travel and move.
  3. Have flexible work hours so you are there for other people and free to plan the day how you like.
  4. Everyone works remote, but you don't feel remote. We don't have a head office, so you're not in a satellite office.
  5. Work on open source software so you can interact with a large community and can show your work.
  6. Work on a product you use every day: we drink our own wine.
  7. Work on a product used by lots of people that care about what you do.
  8. As a company we contribute more than we take, most of our work is released as the open source GitLab CE.
  9. Focused on results, not on long hours, so that you can have a life and don't burn out.
  10. Open internal processes: know what you're getting in to and be assured we're thoughtful and effective.

See our culture page for more!

Work remotely from anywhere in the world. Curious to see what that looks like? Check out our remote manifesto and guides.

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