Research Report

Software Innovation in Financial Services

A global survey of C-level executives reveals that AI could drive billions of dollars in annual revenue worldwide — but long-term success hinges on human expertise, governance, and strategic alignment.

Cover of The Economics of Software Innovation (FinServ C‑Suite Insights), “$750B+ Opportunity at a Crossroads.”
Cover of The Economics of Software Innovation (FinServ C‑Suite Insights), “$750B+ Opportunity at a Crossroads.”
Charts on AI investment payback (95% within 2 years or less) and ways AI improves time-to-value (productivity, accuracy, customer experience).
Chart showing AI-driven improvements over the past 12 months for IT modernization, business growth, revenue growth, and related metrics.
Section divider slide titled “AI is Proving its ROI and Driving the Future of Software Development.”

This survey of C-level financial services executives examines how AI is reshaping the industry, the unique regulatory and security considerations facing FinServ organizations, the critical role of human expertise alongside AI adoption, and how leaders are measuring the business impact of software innovation investments.

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