Research Report

The Economics of Software Innovation

A survey of C-level executives in Japan reveals that AI could drive ¥1600 billion in economic value — but long-term success hinges on human expertise, governance, and strategic alignment.

Section divider slide: Human strengths remain a competitive advantage in the AI era.
Section divider slide: Human strengths remain a competitive advantage in the AI era.
Chart showing drivers for increased software investment, led by revenue growth potential (43%) and customer demand (42%).
Charts on AI investment payback (91% within 2 years or less) and ways AI speeds time-to-value.
Chart of top software innovation priorities, led by AI, data and analytics, and cybersecurity.

This survey of C-level executives in Japan explores the economic opportunity AI presents for software innovation, the security and governance challenges that come with rapid agentic AI adoption, the evolving role of human expertise in an AI-driven development landscape, and how executives are making the business case for software innovation investment.

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