Research Report

The Economics of Software Innovation

A global survey of C-level executives reveals that AI could drive billions of dollars in annual revenue worldwide — but long-term success hinges on human expertise, governance, and strategic alignment.

Cover of The Economics of Software Innovation report, “$750B+ Opportunity at a Crossroads.”
Cover of The Economics of Software Innovation report, “$750B+ Opportunity at a Crossroads.”
Charts on AI investment payback (94% within 2 years or less) and ways AI improves time-to-value (productivity, accuracy, customer experience).
Chart showing business and revenue growth improvements from AI over the past 12 months across multiple categories.
Section divider slide titled “AI is Proving its ROI and Driving the Future of Software Development.”

This survey of C-level executives explores the economic opportunity AI presents for software innovation, the security and governance challenges that come with rapid agentic AI adoption, the evolving role of human expertise in an AI-driven development landscape, and how executives are making the business case for software innovation investment.

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