Research Report

The Economics of Software Innovation

A global survey of C-level executives reveals that AI could drive billions of dollars in annual revenue worldwide — but long-term success hinges on human expertise, governance, and strategic alignment.

This survey of C-level executives explores the economic opportunity AI presents for software innovation, the security and governance challenges that come with rapid agentic AI adoption, the evolving role of human expertise in an AI-driven development landscape, and how executives are making the business case for software innovation investment.

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